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100% Complete

5 Total Pages 9 Contributing Members

"Keeping the Nation in Good Shape," Maidenform, Inc., Maidenform Collection

A thriving brassiere company created in 1922, Maidenform Inc. offered a new type of undergarment for women that enhanced, rather than downplayed, a woman's natural figure. Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. This booklet & other company records, including advertisements and reports, reveals information about the history of the brassiere industry and female-centered marketing campaigns. Help transcribe this material as part of the Smithsonian's #BecauseOfHerStory campaign to share and celebrate the diverse stories of American girlhood. Coordination of this and other girlhood history projects in the Transcription Center (including selection, digitization, cataloging, outreach, and educational resources) was funded by the Smithsonian American Women's History Initiative. Click here to learn more.

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13 Total Pages 9 Contributing Members

"Life with Teena: A Seventeen Magazine Survey of Subscribers and their Mothers, Vol. 1," Estelle Ellis Collection

Publishing, advertising, and marketing pioneer, Estelle Ellis was among the first to focus on the American female demographic, especially teens and working-class women. Condé Nast Publications, Incorporated, Carter Hawley Hale-owned department stores, Phillips-Van Heusen, Dow Chemical, and the Kimberly-Clark Corporation were among her clients. This advertisement and other materials from Ellis's professional papers reveal information about the history of female-centered marketing campaigns, publications, and the advertising industry. Help transcribe this material as part of the Smithsonian's #BecauseOfHerStory campaign to share and celebrate the diverse stories of American girlhood. Coordination of this and other girlhood history projects in the Transcription Center (including selection, digitization, cataloging, outreach, and educational resources) was funded by the Smithsonian American Women's History Initiative. Click here to learn more.

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1 Total Pages 2 Contributing Members

"Maiden-Forum Newsletter: Thirty Years of Progress," Jan. - Dec., 1952, Maidenform Collection

A thriving brassiere company created in 1922, Maidenform Inc. offered a new type of undergarment for women that enhanced, rather than downplayed, a woman's natural figure. Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. This article & other company records, including advertisements and reports, reveals information about the history of the brassiere industry and female-centered marketing campaigns. Help transcribe this material as part of the Smithsonian's #BecauseOfHerStory campaign to share and celebrate the diverse stories of American girlhood. Coordination of this and other girlhood history projects in the Transcription Center (including selection, digitization, cataloging, outreach, and educational resources) was funded by the Smithsonian American Women's History Initiative. Click here to learn more.

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2 Total Pages 10 Contributing Members

"Seventeen: A Unique Case Study," 1945 April 15, Estelle Ellis Collection

Publishing, advertising, and marketing pioneer, Estelle Ellis was among the first to focus on the American female demographic, especially teens and working-class women. Condé Nast Publications, Incorporated, Carter Hawley Hale-owned department stores, Phillips-Van Heusen, Dow Chemical, and the Kimberly-Clark Corporation were among her clients. This advertisement and other materials from Ellis's professional papers reveal information about the history of female-centered marketing campaigns, publications, and the advertising industry. Help transcribe this material as part of the Smithsonian's #BecauseOfHerStory campaign to share and celebrate the diverse stories of American girlhood. Coordination of this and other girlhood history projects in the Transcription Center (including selection, digitization, cataloging, outreach, and educational resources) was funded by the Smithsonian American Women's History Initiative. Click here to learn more.

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26 Total Pages 18 Contributing Members

1928 European Travel Diary of Marion Spencer Hall

Have you ever wondered what it would have been like to travel across Europe in the early 20th century? You can travel with Marion Spencer Hall, daughter of Joseph Underwood Hall, as she writes about her journey in her 1928 diary, by helping us transcribe this journal.

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1 Total Pages 2 Contributing Members

A. M. Davis Christmas Card, 1929, Norcross Greeting Card Collection

Transcribe this 1920's holiday card as part of our #TCGreetings campaign! The Norcross Greeting Card Collection consists of cards and a few records of both the Norcross Greeting Card Company and the Rust Craft Greeting Card Company, circa 1911 1981; antique greeting cards, circa 1800 1930 (bulk 1880 1900) collected by both these companies and their executives; and a small number of modern cards by other manufacturers, circa 1939 1960. According to Norcross Company officials in 1978, this collection represents "not only a history of the development of the greeting card industry but also a history of social trends in the United States" and gives "an indication of the quality and technology of the [printing] industry from 1924 through 1978." Learn more about both companies in the collection's finding aid.

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106 Total Pages 23 Contributing Members

Alexander Van Valen Diary, 1849-1850

Have you wondered what it was like to be part of the California Gold Rush? Go back to 1849 and join Alexander Van Valen where he starts off in New York, traveling by ship south down around the tip of South America and then north to San Francisco. You can be a part of this historic trip by helping us transcribe Van Valen's diary and follow his travels starting today.

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4 Total Pages 6 Contributing Members

American Civil War Letter- Battle of Williamsburg, 1862

Are you interested in the Civil War or reading a first hand account of the first use of the mechanical landmine in battle? You can be part of this experience by helping transcribe this great document.

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98 Total Pages 39 Contributing Members

ANNAMAE BARLUP MYERS 1931

The Annamae Myers diaries record the activities of a farm family in Ohio, 1931-1967. There are daily entries about the weather and frequent mention of trips to the hairdresser and trips to the children's music and dancing lessons and to town for shopping, movies, or to pay bills. The diaries include frequent entries of amounts received for the sale of farm produce, and some financial data are entered at the end of each volume, but such entries are neither regular nor complete. They do however provide information on prices for agricultural products in a rural community. Major political and historic events are noted. There is infrequent reference to the emotions generated by family living and by the historic and political events of the twentieth century. Also includes a few diaries kept by Stephen Harriman, Mrs. Myers' maternal grandfather, with very brief daily entries of the weather, trips to town, visits made and visitors to the farm, and the start of farm operations, i.e., plowing, sowing.

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190 Total Pages 25 Contributing Members

ANNAMAE BARLUP MYERS 1932

The Annamae Myers diaries record the activities of a farm family in Ohio, 1931-1967. There are daily entries about the weather and frequent mention of trips to the hairdresser and trips to the children's music and dancing lessons and to town for shopping, movies, or to pay bills. The diaries include frequent entries of amounts received for the sale of farm produce, and some financial data are entered at the end of each volume, but such entries are neither regular nor complete. They do however provide information on prices for agricultural products in a rural community. Major political and historic events are noted. There is infrequent reference to the emotions generated by family living and by the historic and political events of the twentieth century. Also includes a few diaries kept by Stephen Harriman, Mrs. Myers' maternal grandfather, with very brief daily entries of the weather, trips to town, visits made and visitors to the farm, and the start of farm operations, i.e., plowing, sowing.

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