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[[underline]]Television[[/underline]]

SMITHSONIAN WORLD—Following the broadcast on April 11 of "Designs for Living," the SMITHSONIAN WORLD television series will repeat broadcasts of the first four programs scheduled for June 6, July 2, August 1, and September 5. The last three shows will premiere on October 10, December 12, 1984, and January 9, 1985.
Judged by its reception to date, the series would seem a success. It is being carried on 279 Public Broadcast Service stations across the country—94 percent of all PBS stations. The audience for Show One totaled 11,000,000. Incomplete reports suggest that audiences for the two subsequent shows have been approximately two-thirds as great as for the first (both were broadcast on unfavorable evenings). Approximately as many people have already visited the Smithsonian via television as in person during the whole year. Judging from the show's audience, the SMITHSONIAN WORLD viewer is better educated, with a higher income than the average public broadcasting viewer, let alone the general prime time audience. Thirty-four percent of our viewers have college degrees and 47% have incomes of over $30,000. With few exceptions, reviewers have been extremely flattering of the series. Following the first broadcast, Lawrence K. Grossman, President of the Public Broadcasting Service, wrote: "SMITHSONIAN WORLD has proven to be the resounding hit of public telebision's winter season...I truly believe that is has the potential for being one of the enduring centerpieces of the public television schedule...Its educational contributions are enormous." (Video cassettes of the programs are being made available to schools by WETA-TV.) Audience mail has been almost universally positive.