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STAGE DIRECTIONS
FROM THE LEAGUE
BY BEN PESNER

THE BROADWAY LINE GOES NATIONAL
For the last six months, New Yorkers and out-of-town theatregoers traveling to the Big Apple have embraced The Broadway Line® as the number-one source for information about Broadway shows in New York - curtain times, theatre locations, show synopses, a direct ticketing connection, and more. In fact, The Broadway Line has become an indispensable tool used by savvy New Yorkers to get connected with the shows that light up the Great White Way. And, with calls coming from all 50 states each month, The Line has provided a convenient, toll-free information line for New York City's largest tourist attraction.

But how do you find out about whether Show Boat will dock in Sacramento? When is Rent due in Kansas City? Or how about this: You're traveling to Baltimore on business - are any Broadway shows playing there? Beginning soon you'll be able to call The Broadway Line to find out. The League of American Theatres and Producers has announced that Broadway's single-source information and ticketing hotline will now expand to cover Broadway shows on tour from coast to coast.

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(888)411-BWAY
THE BROADWAY LINE
IN METRO NEW YORK: 1(212)302-4111

So pick up the phone and dial The Broadway Line toll free at 1-888-411-BWAY (in the New York City area, it's a local call: 212-302-4111). You can choose a show and find out what cities it will be visiting in the next few months; or, select a city and access a list of touring Broadway shows coming to town. You'll be able to get all the information you need, including how to arrange tickets. And of course you can play The Broadway Line's New York Times trivia quiz or connect to Continental Airlines's reservation desk to make travel plans.

"As a truly nationwide service, The Broadway Line will help theatregoers across the country become part of the Broadway community in their city, and make it easier for them to see Broadway shows wherever and whenever they travel," says Jed Bernstein, executive director of the League. The Broadway Line is sponsored by Continental Airlines and The New York Times, with technology provided by Lucent Technologies.

BROADWAY SCHOLARSHIPS
At the June 3rd Stars in the Alley® concert in Shubert Alley, the League announced the Continental Airlines Rising Star Awards, a pair of scholarships awarded by Continental to graduating seniors from NYC's LaGuardia High School for Music & Art and the Performing Arts. the two recipients are Alessandro Colla and Haj Chenzira-Pinnock. The League also bestowed a different honor, the annual Star Award, on Gretchen Dykstra, the outgoing president of the Times Square BID, for her years of dedicated service in revitalizing the heart of the Theatre District.

STAGE DIRECTIONS is presented, courtesy of Playbill, by The League of American Theatres and Producers, Inc., the national trade association for the commercial theatre industry.

Continental Airlines
The Official Airline of Broadway

LIVE BROADWAY

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