Viewing page 3 of 35

This transcription has been completed. Contact us with corrections.

Cluett, Peabody & Co., Inc., permits use of its trademark "Sanforized" only on fabrics which meet its rigid shrinkage requirements under its regular inspection.  Such fabrics will not shrink more than 1% by the Government's standard test.  use of the Company's trademark "Sanforized Plus" is permitted only on fabrics which pass its regular tests and inspection for smoothness after washing, crease recovery, tensile strength, and tear strength, as well as meeting the "Sanforized" shrinkage requirements.

[[image - b/w photo of woman looking at tag on fabric]]

Be suspicious!
Don't ask. Look.
Look for it on the label or tag.
If it's not there, you are risking your money.
You can't be sure the fabric won't shrink unless you see [[image - Sanforized trademark logo]]
You can't be sure of the best wash-and-wear
performance unless you see [[image - Sanforized Plus trademark logo]]
Right there.  On the label.
Don't fall for a glib "It's the same thing."
If it is, why doesn't it say so?
You're entitled to "Sanforized" or "Sanforized Plus".
Get them.

[[end page]]
[[start page]]

Give her L'Aimant...before someone else does
L'AiMANT
parfum de COTY
IMPORTED FROM FRANCE
[[image - b/w photo of perfume bottle]]
PARFUM $20.00 OUNCE.  OTHER SIZES $5.00 TO $100.00.  ALL SIZES PLUS TAX. (C) COTY, 1964.
[[line]]

PLAYBILL
Vol. 1   NOVEMBER 1964   No. 11

[[column 1]]
Gilman Kraft
Chairman of the Board
Thomas A. Steinfeld
President
Alexander H. Carver, Jr.
Vice-President
Abe Landau
Vice-President
Walter Wager
Editor
Leo Lerman
Consulting Editor

PLAYBILL is published monthly in New York, Philadelphia, Washington, D.C., Boston, Los Angeles, San Francisco and Chicago.  New York edition is published by Playbill Incorporated, 1180 Avenue of the Americas, New York, N.Y. 10036.  Printed in the U.S.A.  Title Playbill. (R) Copyright (C) Playbill Incorporated 1964.  All rights reserved.

[[/column 1]]
[[column 2]]
CONTENTS

 5 MEXICO: THEATRE REPORT
   by Carlos Fuentes

15 MEXICO: GOVERNMENT AND THE ARTS
   by Walter Wager

21 THE PLAY

31 unLIKELY CASTING 9
   by Hirschfeld

34 STARS OF THE FUTURE

37 THEATRE QUIZ

51 MEXICO: WHO NEEDS SENOR SANTA CLAUS
   by James Kelly

59 ON A PERSONAL BIAS
   by Bernice Peck

[[/column 2]]

[[line]]

AMERICA'S No. 1 SELLING SCOTCH WHISKY
SCOTLAND'S BEST
Distilleries Produce
CUTTY SARK
SCOTCH WHISKY
THE BUCKINGHAM CORPORATION
ROCKEFELLER CENTER - NEW YORK IMPORTERS - BLENDED 86 PROOF