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Can you afford to buy any luxury car without reading about the all-new 1969 Imperial?

All 3 American luxury cars weigh about 2 1/2 tons, have huge engines, big elegant interiors, and cost about $6,000 or $7,000. Yet they're all quite different.

The one we make, the '69 Imperial, is all-new. And the more you know about what makes it new the better you can evaluate all three cars.

The '69 Imperial is the biggest in its class. We made it big, not for the sake of bigness, but to give you a little more leg room, shoulder room and hip room. More room in the trunk. More space under the hood to accommodate the largest passenger-car engine ever offered by Chrysler Corporation.

We suspended the front end on chrome-steel torsion bars. Because they tend to take the sway out of curves and freeway driving.

We isolated the bars with rubber cushions so they won't transmit road vibrations to the frame. We wanted it to give you the feeling of sitting still, even when it wasn't.

We gave it a choice of seats as comfortable as any armchair you've ever sat in. Buckets, split benches, with reclining passenger seats.

The body is unitized. A single welded unit that's strong, quiet and protected from corrosion by a 7-step dip-and-spray treatment.

Even a unitized body isn't rattleproof forever. But we don't think you can come closer.

Front disc brakes are standard on Imperial. Of the three luxury cars, Imperial's brakes are slightly larger.

'69 Imperial's new windshield wiper cleans a good 4 inches more than ever before. Our optional rear seat heater/air conditioner heats or cools faster than a single front unit. Our stereo offers 5 speakers instead of 4.

We think the more you know about all 3 luxury cars, the better you'll like the '69 Imperial. We're not asking that you think the same way.

But we are asking that you think.

Before you put about $6,000 or $7,000 into the '69 Imperial, or any luxury car, find out what makes it worth $6,000 or $7,000.

AUTHORIZE DEALERS [[image: Chrysler star logo]] CHRYSLER MOTORS CORPORATION

Go see your New York, New Jersey, and Fairfield County Imperial Dealer.

LeBaron 2-Door Hardtop    

CIDAA
[[image: black and white photograph of Chrysler LeBaron in a field]]
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company. "Mr. Hoffman," the operator said, "when we change a phone number we reassign the old number to someone else. Now the people who were given your old phone number have complained that they are receiving 30 to 40 calls daily. They are being kept awake all night, every night, by a ringing phone. Mr. Hoffman, is there any explanation for this?"

In many ways being an overnight success is like being the victim of a disaster. I know some of my good friends responded that way - "How are you taking it?" "Is everything okay with you?" I'd have to reassure them that I was okay.

Then, too, I was suddenly able to talk with strangers, and, I suppose, that is something I associate with times of disaster - when Kennedy dies, the blackout, the transit strike. . . . Especially, the transit strike: remember how that was with everybody driving everybody somewhere, talking to each other. Since the film, my life has taken on something of that quality. For example, I'll be standing on a street corner and suddenly a perfect stranger will pull up in a cab and say, "Do you want a lift?" Or I'll be on a bus and the lady next to me will ask, "Are you who I think you are?" and very quickly we are into a conversation. Usually it starts with, "Was it hard making that movie?" but I try to find out about them because that is more interesting.

Often, this dialogue with strangers is gratifying, for whatever you say about New York, it can be a cold town. If you are alone with no place to go and nothing to do, the sense of people rushing past you is sometimes overwhelming - you begin to feel they are all leaving you. Now when I get depressed I go out on the street and it has exactly the opposite effect - I get a boost. Of course, if the people hustle you or wrap their arms around you and say "How are you?" as if they would like to strangle you, then it's not so nice. But 

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Have you seen the little old ladies in Schrafft's lately?

Have you seen Schrafft's lately?

A little change is good for everybody.

FRANK G. SHATTUCK COMPANY
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