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You make out better at both ends

you get more at the flavor end [[image - two cigarettes]] You get more at the mildness end
[[hand written sticker]] ^[[1968]] [[/hand written sticker]]
[[image - old fashioned yellow car with man behind the wheel. A woman lays on the hood of the car and another woman sits in the back]]
[[image - cigarette carton. Package reads "PALL MALL FAMOUS CIGARETTES FILTER TIPPED"]]
Big Tip Pall Mall Gold
©The American Tobacco Company