Viewing page 10 of 104
This transcription has been completed. Contact us with corrections.
[[preprinted]] FOUNDED 1909 INCORPORATED 1916 THE AMERICAN FEDERATION OF ARTS AFA [[image: AFA large letters superimposed over organization title, utilizing that title lead line for typeface crossbars]] NATIONAL HEADQUARTERS: 1262 NEW HAMPSHIRE AVENUE, N. W., WASHINGTON 6, D. C. • NAtional 8178 OFFICERS Robert Woods Bliss HONORARY PRESIDENT Lawrence M. C. Smith PRESIDENT Bartlett H. Hayes, Jr. FIRST VICE-PRESIDENT Grace L. McCann Morley SECOND VICE-PRESIDENT Eloise Spaeth THIRD VICE-PRESIDENT Roy R. Neuberger TREASURER Thomas C. Parker DIRECTOR AND SECRETARY TRUSTEES Philip R. Adams Lee A. Ault Richard F. Bach Alfred H. Barr, Jr. Robert Woods Bliss Agnes Rindge Claflin Daniel S. Defenbacher Harry L. Gage Lloyd Goodrich Rend d'Harnoncourt Bartlett H. Hayes, Jr. Henry R. Hope Joseph Hudnut R. Sturgis Ingersoll Horace H. F. Jayne William M. Milliken Grace L. McCann Morley George Hewitt Myers Elizabeth S. Navas Roy R. Neuberger Thomas Brown Rudd Vincent Price Charles H. Sawyer Henry E. Schnakenberg L. M. C. Smith James Thrall Soby Eloise Spaeth Hudson D. Walker [[/preprinted]] Mr. Jacques Seligman, 5 E. 57th St., New York, N. Y. ^[[Mrs. [[underlined]] Parker- [[/underlined]]are we interested in [[underlined]] this? [[/underlined]] -]] Dear Mr. Seligman: Substantial savings in the cost of your advertising for the coming year can be made under the attached experimental plan. With your cooperation, it eliminates our expense of personal visits and costly follow-ups for ad copy. This saving in expense is passed on to you as a reduction of 25% on rates for scheduled one-time insertions and for 4 or 8 time contracts, if acted upon immediately. The AFA Trustees and Editorial Board Members of the Magazine of Art have proven their practical interest in the problems of the dealer and artist. They are active in the acquisition of thousands of dollars worth of art each year. They consider the Magazine of Art a principal educational and cultural force in the life of the country and, as such, feel it can stimulate the widest market for art. Your advertisement in the Magazine of Art is a means of reaching an influential nation-wide audience of over 13,000--a subscription list which includes every member of the Cincinnati Art Museum, the Walker Art Center, the San Francisco Museum of Art, The American Federation of Arts, in addition to directors and curators of the leading art institutions and galleries in the U. S. Keeping your name and your exhibitions before this audience, representing those who buy and influence the buying of art, is important. This unique audience has a readership loyalty which brings an annual renewal rate of 80%. It is an active readership that follows closely each issue of the Magazine of Art--a magazine whose editorial policy and contents is determined by its Editor and an Editorial Board composed of leaders of the art world. The increase in circulation from seven to thirteen thousand in four years is evidence of a sound growth. A minimum one-inch ad at $72, the annual contract rate for 8 issues, is little to bring your name and exhibitions before this powerful nation-wide audience. Contract rates for larger spaces are equally attractive. Your advertisement is an investment that serves self-interest, while it helps us to develop a better magazine and greater buying public for art in America. May I hear from you? Very sincerely, [[signature]] Thomas C Parker [[/signature]] Director December 16, 1948
