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January 26, 1950

committee to convince some of the gallery dealers to favor the MAGAZINE of ART for reasons above stated.

I am enclosing a brochure published for the occasion of the fortieth anniversary of the American Federation of Arts, outlining the activities of the organization.  Since the publication of this brochure, the American Federation of Arts has undertaken another service in the form of an Industrial Advisory Committee.  The present members of the committee are:           

Richard S. Bach - Dean of Education and Extension Metropolitan Museum, New York City
Leslie Cheek, Jr. - Director, Virginia Museum of Fine Art
Stanley Marcus - Pres. Neman Marcus Stores, Dallas,Texas
George Nelson - Designer, New York City
Alfred Auerbach - Pres., Alfred Auerbach Associates, N.Y.C.
Georges F. Doriot - Am. Research & Development Corp., Boston  Prof. of Mfg., Mass. Institute of Technology
Daniel Defenbacher - Co-Chairman - Industrial Advisory Committee  Director, Walker Art Center, Minneapolis,Minn.
Emily Hall Tremaine - Chairman - Industrial Advisory Committee  Director: Department of Design  The Miller Company, Meriden, Conn.

I am sure you will agree that the American Federation of Arts is developing an interest in the fine arts on a national basis, and this cannot help but react most favorably to your business and, therefore, should be given your attention, encouragement and support.

I also feel that every gallery dealer should keep himself appraised of, and take an active interest in the work of the Federation, so I am also asking you at this time, if you are not already a member, that you will become a member of the American Federation of Arts.

This membership offers many privileges:

(1)  Annual subscription to the MAGAZINE of ART.
(2)  AFA Art Magazine Coupon Folder entitling you to Members' rates to other magazines.
(3)  AFA Membership Card entitling you to free admission to all museums.
(4)  Savings to 25% on art books ordered through AFA.
(5)  Similar discount on color reproductions ordered through AFA.
(6)  Special rate of $4.50 for gift subscriptions to the Magazine of ART.


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