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^[[file N.Y.]]
August 9, 1935

3 East 51st Street
New York City 

Mr. Germain Seligmann
9 Rue de la Paix
Paris, France

^[[To be answered after GS has taken up w RS-]]

Dear Mr. Seligmann:

I believe in my last memorandum to you on the subject of THE ^[[insertion]] ADVERTISING [[/insertion]] FINE ARTS SHOW that I answered most of the questions which you put to me as well as I could with the information available at the time.  I have since had some conferences with a few important people in the advertising and publishing fields.  It is the result of these conferences that I want to record.

I had lunch with Gordon Aymar, of whom I wrote you in my last memo.  Mr. Aymar is Vice-President of the Blackman Company and its Art Director. He seemed to think that the show would have great interest for the public at large and particularly for those people who use art work in their advertising.  He seems to think that it would attract a great many noted and important people connected with the larger industrial concerns in the country.  He has been most helpful and is willing to work with us as part of a committee to gather together the best art work that can be found in the advertising fields.  He called to my attention several men who had had one-man shows at some of the galleries around town.  I can recollect at the present time (this being night, and again out of the office) one by the name of Buk Ulrich.

I had a conference with Mr. Rene Clarke, President of Calkins and Holden and its Art Director (the only Art Director President of an agency) who has been most interested for years in the fine arts work of advertising men.  He used to hold at his offices a showing of this kind of work once a year for a group of about twenty who called themselves The Islanders.  He agrees completely with Mr. Ayman that the show could have some really fine work exhibited, and believes that we should hold the show by invitation to those artists whose work we had previously looked up, but further than that he suggested that in the event pictures were submitted which did not measure up to our standards, we might tactfully refuse them on the grounds that all available space had been taken.

I had a long conference on Wednesday with Miss Ruth Fleischer, who has been Associate Editor and leading spirit of [[underlined]] Advertising Arts [[/underlined]] since its inception.  [[underlined]] Advertising Arts [[/underlined]], as you know, is the nearest approach we have in America to the French and German graphic arts magazines which are widely known and followed throughout the world.  She seems to think very much along the lines that Mr. Clarke and Mr. Aymar do.

I have had some telephone conversations with Mr. Flannery, Vice-President and Art Director of Young & Rubicam.  Needless to say, Flannery is of the same opinion as the others.