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[[preprinted]] TELEPHONE VOLUNTEER 5-3671

P A R I S
26 Rue Jacob
T E L E P H O N E
L I T T R E 43. 55

THE INDISPENSABLE NEWS-MAGAZINE OF ART

The ART DIGEST

116 EAST FIFTY-NINTH STREET
NEW YORK CITY [[/preprinted]]

^[[✓]] Jacques Seligmann & Co.
3 East 51 St.,
New York City.

Nov. 22, 1932.

[[underlined]] Attention of Mr. Levy [[/underlined]]

Dear Sirs:

When the buying of art by collectors and home beautifiers begins again--and many think it will be very soon--each dealer in the country will find the market utterly changed.  The majority of the old buyers will be gone--victims of the depression--and a new group will be ready, a group whose interest in art has been developed in the last few years.

The fortunate dealer will be he who is able to put himself in contact with these prospective new buyers, supply them with what they want, and bind them to him in the coming years.

These prospective new buyers, most of them, read The Art Digest.  The magazine began to get them as readers six years ago, when it was founded.  After that, increased numbers of them, year after year, became its friends.  In many of them, in fact, the desire to possess art was created by The Art Digest.

This group constitutes, in the main, tomorrow's art market.  Therefore, without hesitation, for your own good as well as our own, we suggest that you place your advertisement RIGHT NOW in The Art Digest.  Familiarize your name with these prospective buyers.  Cause them to get acquainted with you.

With vitality unimpaired, The Art Digest braved the depression.  So many friends had it already made before the crash of 1929, by its fairness and uncommercialism, that a host of art lovers, aroused by the exigencies of hard times, caused its circulation to keep on growing in 1930, 1931 and 1932.  That circulation is now more than 10,000.  On the list are enough potential buyers to make the fortunes of scores of dealers. 

The Art Digest is, overwhelmingly, your best advertising medium.  You need it now--BEFORE TOHERS HAVE TAKEN WHAT YOU MIGHT HAVE HAD.

Attached is a folder, with sample advertisements and prices.  Send us today your copy for an advertisement and your annual order.

Won't you?

Sincerely,
^[[Joseph Luyher]]

JL:HS ADVERTISING MANAGER.

Transcription Notes:
. THE ART DIGEST was published by The Art Digest. Inc.: Peyton Boswell, President; Joseph Luyher,

Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation, and may include culturally sensitive information. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research. For questions or comments regarding sensitive content, access, and use related to this collection, please contact transcribe@si.edu.