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ART IN AMERICA

Cannondale, Connecticut

MEMO TO ADVERTISERS ABOUT THE [[underline]] NEW [[/underline]] ART IN AMERICA

This is ART IN AMERICA's 43rd year - but the first anniversary of publication with new enlarged format, new content, new editorial board, new low subscription rates.

SUBSCRIBERS include without exception every important museum and library in the country - many individual museum directors and curators - a number of large museum membership groups to which we have recently given special subscriptions - the top collectors from every part of the country - in other words [[underline]] the people who buy art [[/underline]].

CIRCULATION has increased rapidly and steadily each month since we embarked on our new enlarged program last February.  Announcements of special subscription rates in the Museum of Modern Art Membership Bulletin, by American Federation of Arts, Artists Equity, College Art Association, and a dozen major museums have brought wonderful results. The new low subscription rate ($4 instead of $6 a year beginning Jan. 1) will further accelerate circulation rise.

ADVERTISING - During the past year 130 advertisers have contracted for display space and to the best of our knowledge have all been pleased with their advertisements.

[[underline]] ART IN AMERICA ads come to the serious attention of the top buying public - museums and collectors - throughout the country.[[/underline]]

[[underline]] ART IN AMERICA ads have a unique time-span of interest. [[/underline]] Each of our recent issues has been associated with a major long-term exhibition.  To coordinate with the forthcoming February issue, devoted to NEW TALENT IN THE U.S.A., American Federation of Arts has scheduled a Traveling Exhibition to continue from March 1955 through March 1956. Each artist published in the NEW TALENT issue will show one of the pieces we illustrate, and the magazine will accompany the AFA show as catalogue for a full year. Your ad in ART IN AMERICA is not in active circulation for a week, or a month, or even a quarter. [[underline]] It commands attention for a full year! [[/underline]]

WHAT PEOPLE ARE SAYING ABOUT ART IN AMERICA - We don't want to brag, but wish we could share with you our pleasure in the dozens of spontaneous letters that come in after each issue to say, in various ways, how much the new ART IN AMERICA is liked. A few typical quotes:

John Davis Hatch, Director of the Norfolk Museum:  "Congratulations on the issue of ART IN AMERICA which has just come! The article on Sheeler is a lasting contribution, and the book reviews splendid."

Streeter Blair, artist:  "I think the issue on American Primitive Painting is likely the most comprehensive and best presented by any magazine on any subject."

Joseph G. Butler, Director of the Butler Institute of American Art, Youngstown, Ohio: "We are very pleased with ART IN AMERICA, so much so that I wish to give a year's subscription to each of our ten Trustees."

NEW TALENT IN THE U.S.A., the February issue, with James Thrall Soby as Chairman of the Editorial Committee, celebrates the first anniversary of the new ART IN AMERICA. This important special issue has been announced in our October and December numbers.  Deadline for copy is Jan. 1. We hope you'll be with us throughout 1955, and thank you in advance for your interest and support.