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[[margin]] the benefits to industry [[/margin]]

The Metropolitan Museum and other art institutions have demonstrated in the past few years that a close cooperation between classical art and industry produces unique merchandise values. ART IN INDUSTRY maintains that the consumer can be made to appreciate the values of contemporary art even more fully, and that this program can be profitable to manufacturers because:

● The manufacturer thereby has at his disposal an unlimited source of material for new designs in his products.

● The manufacturer has an automatic reservoir of fresh promotion themes while still maintaining a consistency of approach through the years.

● The merchandise assumes a unique quality that can be brought home to the consumer through direct sales promotion methods such as those used by the American Artists Group, and in special instances by Onondaga Silks, Scalamandré Silks, the Western Playing Card Company and Steuben Glass.

● The association of quality with the merchandise can be established through indirect methods such as those used by