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[[two-page advertisement]] Finally a perfected waterproof mascara that helps keep your lashes as beautiful as it makes them look. 'Luscious Lash Makeup' (Waterproof Formula) [[image: sepia photo of beautiful woman, wearing a beret, cowlneck sweater and coat, in driver's seat of a car, window down, she and a dog in the back seat are looking out the open window]] It brings you all the benefits of waterproof mascara - extra long wear and no smudging. [[underlined]] But it does more than that. [[/underlined]] Ultima's unique protein-enriched formula conditions your lashes as it thickens and builds them. So they look thick and silky and stay that way. Goes on fast and easy too. It's a [[underlined]] naturally [[/underlined]] great way to look. And be looked at. 'Luscious Lash Makeup' is just part of our '24 Hour Beauty Plan for Eyes': Also use 'Makeup Remover Pads for Eye and Face,' 'C. H. R. Overnight Lash Treatment' and 'Creme Concealer.' [[image: sepia photo of various Ultima II cosmetics]] 'ULTIMA' II CHARLES REVSON [[/two-page advertisement]]
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