Viewing page 17 of 33

[[two-page advertisement]]

Finally a perfected waterproof mascara that helps keep your lashes as beautiful as it makes them look.

'Luscious Lash Makeup'
(Waterproof Formula)

[[image: sepia photo of beautiful woman, wearing a beret, cowlneck sweater and coat, in driver's seat of a car, window down, she and a dog in the back seat are looking out the open window]]

It brings you all the benefits of waterproof mascara - extra long wear and no smudging. [[underlined]] But it does more than that. [[/underlined]] Ultima's unique protein-enriched formula conditions your lashes as it thickens and builds them. So they look thick and silky and stay that way. Goes on fast and easy too. It's a [[underlined]] naturally [[/underlined]] great way to look. And be looked at.

'Luscious Lash Makeup' is just part of our '24 Hour Beauty Plan for Eyes': Also use 'Makeup Remover Pads for Eye and Face,' 'C. H. R. Overnight Lash Treatment' and 'Creme Concealer.' 

[[image: sepia photo of various Ultima II cosmetics]]

'ULTIMA' II
CHARLES REVSON

[[/two-page advertisement]]
Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation, and may include culturally sensitive information. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research. For questions or comments regarding sensitive content, access, and use related to this collection, please contact transcribe@si.edu.