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[[advertisement]] This is a COACH™ bag. It is made out of real Glove Tanned Cowhide... Style #9455 One of 48 original designs selling from $40 to $75 [[image - Coach bag]] COACH™ LEATHERWARE BAGS.BELTS.BILLFOLDS [[/advertisement]] 48 Father of the GROOM by Charles Hix The real granddaddy of the American man's grooming revolution might well have been Tom Boyle's Bee Balm. Popular around the turn of the century, this balm (a classic lemon-bergamot cologne made from Oswego tea leaves and witch hazel) was the first truly masculine fragrance. Before that rugged guys slapped on lavender and lilac waters, same as the ladies. Well, one thing is for sure, we've come a long way from the bee balm. The last decade has seen an explosion of men's grooming products. And whereas just a few years back 90 per cent of all after shave and cologne sets were purchased by women for men; today, at least half the time, men are marching up to store counters and buying for themselves. And not just after-shaves, but shampoos, soaps, facial conditioners and fragrances. SCENTS & SENSUALITY It was the success of musk that gave men's fragrances the first big boost. Although the aphrodisiac aspect of musk was never proved scientifically, the promise of flagrantly fragrant togetherness was enough to stir the primitive fantasies of men. Today, though musk isn't dead, it has been upstaged by a whole group of new environmental men's colognes - grass (the kind you mow), green (like pine) and herbal. Also coming on strong are some spicier, less passive fragrances like Jovan's Ginseng After Shave Cologne and the Lucarelli Totally Different Cologne. Another new trend in the post-Watergate daze is for non-derivative fragrances. Chromatics from Aramis is one. It doesn't smell like anything plucked from nature, instead it has a truly modern, almost metallic, scent. FACING THE MIRROR For ages everyone assumed that women's faces were more delicate than men's. Now there's definitely some question about that - after all, it is the man whose face is [[end page]] [[start page]] razed day after day. Enter specialized conditioners for men. They are often called balms (shades of Tom Boyle) and have less stinging alcohol than is usual. Chanel After-Shave Balm - a creamy lotion - is a good one. Or if you favor a gel, try Hermes Equipage After-Shave Gel. SPLITTING HAIRS These days men are coloring and perming and conditioning. One shop in New York, Sadie Thompson's, ends its curling job on formerly straight men with a tomato juice to return the hair's natural acidity. And shampoos are no longer just for normal, dry or oily hair. Pantene, for example, has come up with Men Thickening Shampoo, which adds bulk and texture to fine or thinning hair and even makes curly heads more manageable. Happily getting the brush... the old notion that one hair style is in, another is out. Yes, hair is getting shorter, but not on every man. Most discussion about hair length these days is simply splitting hairs. TUBS OF FUN Givenchy, recognizing that many over-worked executives relish the therapeutic effects of a hot bath, has come up with a new Gentleman Shower and Bath Gel. It's really an expensive bubble bath, but with a distinctive woody, citrus scent that sticks with you. There are lots of new scented soaps for men too. Our favorite is by Aramis, a [[image - photo of pig-shaped bar of soap]] company which is obviously aware that there's a little boy lurking inside of every man. This 1975 version of the Aramis Executive Soap (a successor to the duck which they introduced way back when at Neiman-Marcus) is in the shape of a pig. Undoubtedly a little intentional male chauvinism. Well, the child is the father of the man, and in some cases the father of the groom as well. [[advertisement]] and so is this one. Style #9170 One of 48 original designs selling from $40 to $75 [[image - Coach bag]] COACH™ LEATHERWARE BAGS.BELTS.BILLFOLDS COACH bags are sold throughout the country. For free catalogue and store list write: Coach Leatherware, 516 West 34th Street, New York, N.Y. 10001 [[/advertisement]] 49
