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All Bottled Up by Jennifer Lanter

So you think a bottle is a bottle is a bottle? Well, think again. For today's scents, presented in containers resembling art, it's not only what's inside-but also what's outside-that counts.

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A great skyscraper, a rousing symphony-these are examples of artistry, easy to identify and appreciate. Composing a great fragrance is another artistic realization from concept through completion. Yet, a major component is often tossed away with the last spray. Did you ever really look at your favorite perfume bottle?
Let's go back in time to the ancient Egyptians, who kept small bottles of terra cotta, alabaster, onyx and glass filled with scented oils and perfume. Greek women stored fragrance in pottery flasks, while the Romans designed whimsical bottles shaped as fish or human heads. But it was Venice, renowned for its wondrous glass-making, that mothered "contemporary" bottle making by increasing production of perfume containers, fancily referred to as

[[image - bottle of perfume. Label reads "N° 5 CHANEL PARIS EAU DE PARFUM"]]

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flacons, in clear crystal or colored glass.
Now let us jump ahead to eighteenth-century France, where the courts, and most notably, Louis XV, propagated the use of fragrance. With fragrance becoming more popular, so did the demand for lovely containers to display them in. By the end of the nineteenth century, celebrated decorative artists, led by René Lalique, were designing the bottles.
In the early twentieth century the demand for fragrance grew, as did its availability. Fashion houses began to market their own distinguishing scents. In 1921 designer Coco Chanel introduced a smart, chic fragrance and naturally required an equally smart, chic bottle emblematic of both the scent inside and the woman who would wear it. She commissioned the design of the bottle, and of

Packaging equals elegance: Chanel N° 5's classic signature bottle (left) and Lancôme's classy stepped pyramid bottle for Trésor (below)

[[image - bottle of perfume in front of four roses and a box that reads "Trésor LANCÔME PARIS PARFUM"]]

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70 WWW.PLAYBILL.COM [[image - computer cursor]] PURE THEATRE ONLINE 

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[[image - large black square with small white light in top left region]]
If you're HIV positive, there's a light at the end of the tunnel.

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You're looking for the breakthroughs that can help you beat this disease. The kind of breakthroughs that are happening at NYU Medical Center. The kind of breakthroughs that have been happening since the very first AIDS cases were identified. NYU physicians pioneered combination drug therapy,

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NYU 
Medical 
Center

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reducing HIV to undetectable levels in the blood. NYU doctors at Bellevue run one of the most productive AIDS Clinical Trial Units in the nation. And we are a leader in stimulating the immune system to control HIV. We can't offer you a cure yet, but with the latest research we can give you the next best thing. Hope.

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1-888-7-NYU-MED
www.med.nyu.edu/CFAR

Mount Sinai NYU Medical Center and Health System

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