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[[page 1]] [[column 1]] Great ideas come in small packages: Estée Lauder's Touch-On dazzling gold and silver is conveniently contained in sleek, portable swivel cases all the prototypes, she chose the bottle numbered "five." That was how CHANEL N° 5 was named. Today, the bottle remains a classic. The great selection of fragrance bottles available today is an example of beauty, ingenuity and utility. One of the most beautiful bottles, Lancôme's TRÉSOR, is a stepped pyramid that became an instant favorite. In fact, in 1994 Lancôme commissioned Swarovski to create a holiday edition of the bottle. The great crystal house produced just 5,000 numbered and signed bottles, in addition to miniature bottle pendants hung on a silk chord. In 1996 Swarovski created a special edition bottle for Yves Saint Laurent's PARIS perfume. The 96-facet bottle was cut like a diamond. Yves Saint Laurent's newest fragrance, BABY [[image three perfume bottles with words "PARIS YSL BABY DOLL"]] [[/column 1]] [[column 2]] [[image - two solid perfume sticks and boxes in gold and silver packaging. Left box reads "dazzling GOLD ESTÉE LAUDER touch-on perfume parfum stick NET WT/PODS NET 06OZ/1.7g". Left stick reads "dazzling GOLD touch-on perfume perfum stick ESTÉE LAUDER". Right stick reads "dazzling SILVER touch-on perfume parfum stick ESTÉE LAUDER". Right box reads "dazzling SILVER ESTÉE LAUDER touch-on perfume parfum stick NET WT/PODS NET 06OZ/1.7g"]] DOLL, is a variation on the theme. It is designed as a faceted spinning top, with a golden stopper and little black collar. The bottle's whimsical-while-still-exquisite design is an accurate clue to the sweet scent inside. Keeping fragrance inside the container and not all over the bag must have been the inspiration for Estée Lauder's new versions of her TOUCH-ON DAZZLING SILVER AND DAZZLING GOLD. This popular fragrance is packaged in a portable, sleek swivel case and is definitely an idea whose time has come. Lise Watier's NEIGES is a fragrance that is catching on quickly. This best seller in Canada is now available in the U.S. at Sephora (whose stunning new flagship store opened last month in Rockefeller Center). Neiges is a white-floral fragrance whose name, scent and bottle all evoke a white-winter feel. The curved, elliptical bottle is made of crystalline glass, but its real beauty lies in the sculpted snowflakes on frosted glass. Think Sweet treasures await inside YSL's whimsical Baby Doll bottles [[/column 2]] 72 WWW.PLAYBILL.COM [[image - computer cursor]] PURE THEATRE ONLINE [[/page 1]] [[page 2]] [[column 1]] [[image - perfume bottle with snowflakes in front of a box. Bottle reads "NEIGES LISE WATIER". Box reads "NEIGES LISE WATIER Eau de parfum [[?]] Spray [[?]] US fl oz"]] The snowflake-etched crystalline bottle of Lise Watier's Neiges evokes a winter wonderland of a winter's night, when the snow is fresh and new. Fragrance as aroma therapy is not new, but the therapeutic bottle just may be. Shiseido's ENERGIZING FRAGRANCE is filled with uplifting notes of star anise, black pepper and clove. The pleasantly weighted bottle in melting red resembles a flat-topped upside-down ice-cream cone. The weight and form are said to represent energy, force and bliss. Despite a bottle's therapeutic or aesthetic properties, the selection and availability of fragrance today may encourage the notion of the bottle's disposability. But take a look at your vanity. You may already possess a distinguished collection. [[image - orange and red perfume bottle with words "ENERGIZING FRAGRANCE EAU AROMATIQUE SHISEIDO"]] Blissful beauty: Shiseido's Energizing Fragrance is bottled in rich red Lancôme's Trésor, Chanel N°5, Estée Lauder's dazzling silver and gold, YSL's Baby Doll and Shiseido's Energizing Fragrance are available at Macy's and other fine stores. Lise Watier is available exclusively at Sephora. [[/column 1]] [[column 2]] The Atrium Shops at TRUMP TOWER 725 FIFTH AVENUE, NEW YORK [[image - view looking out of building down to a courtyard.]] [[image - two fancy pens and a intricate perfume bottle]] Where the world comes to shop. [[image - folded dress shirt and tie]] November Exhibits Predictions for the Next Millennium October 26 - January 6 Millennium Mode November 17 - January 6 FOR MORE INFORMATION CALL (212) 832-2000 Back Pain Ends With The Speed Of Light [[image - women's back with a curved spine]] Millions of Americans suffer agonizing back pain as a result of herniated lumbar discs. For those who want to avoid surgery, a prolonged hospital stay and weeks of recovery time, not to mention saving thousands of dollars, PLDD - (Percutaneous Laser Disc Decompression) is a new, minimally invasive laser treatment performed on an out-patient basis using local anesthesia. The disc is decompressed with a laser beam introduced through a tiny needle. Patients typically get off the table and go home. Is PLDD for you? LASER SPINE CENTER 1 800 6 LASERS On the Internet visit:http://www.pldd.com [[/column 2]] WWW.PLAYBILL.COM [[image - computer cursor]] PURE THEATRE ONLINE 73 [[/page 2]]
