Viewing page 56 of 59

NOTES FROM THE LEAGUE
"Broadway Cares" to Combat AIDS

With a spirit of community and solidarity potentially always present, but perhaps never called upon so urgently, the Broadway theatre is getting behind a newly formed theatre-wide organization to combat AIDS named Broadway Cares. Its guiding principle is to mobilize the resources of the theatre community to raise money to fight AIDS, and in a short time the initial organizational work has virtually been completed.

Broadway Cares becomes public on December 16 with a kickoff rally at the St. James Theatre at which members and employees of the multiple participating organizations are being asked for initial contributions to get the effort started.

This seed money in effect will help launch a series of programs to raise money from the theatre audience and from the general public. The first moneys received will be used to fund AIDS services through existing organizations for the care of people who are living with AIDS. Eventually, the funding will also be directed to research and education.

Broadway Cares aims to enlist not just the talents of performers but such resources of the theatre as its phone system and its mailing capabilities. Rather than relying on high-priced galas, Broadway Cares will formulate long-range funding plans to call upon the capabilities of the theatre and the public in smaller amounts. 

The genesis of Broadway Cares, according to Marty Bell, a producer who helped to get the project started and is a member of its steering committee, was in "a feeling among a small group of independent producers that the theatre was lagging in the effort to combat AIDS. Now all these interest groups are working together." 

First soundings for Broadway Cares were taken in September, and an initial meeting on Sept. 14 brought together a small group of theatre organizations, including Actors' Equity, the Association of Theatrical Press Agents and Managers (ATPAM), Theatre Development Fund, and The League of American Theatres and Producers. The producer, Barry Brown, is The League's official representative.

Out of that meeting came a unanimous rallying of interest and the formation of a small steering committee. Ten weeks later, at the next full meeting of supporting groups, the circle of cooperation had widened vastly, and there were now 28 different organizations represented. In addition to the above, they were:

The Actors Fund; the American Federation of Musicians, Local 802; The Casting Society of America; The Drama Desk; The Dramatists Guild; Jujamcyn Theatres; The Mayor's Office of Film, Theatre, and Broadcasting; the National Association of Theatre Representatives; the Nederlander Organization; the New York Drama Critics Circle; the New York Shakespeare Festival; Paul, Weiss, Rifkind, Wharton & Garrison; PLAYBILL; The Producers Group; Serino, Coyne & Nappi; the Shubert Organization; the Society of Authors' Representatives; The Society of Stage Directors and Choreographers; the Sound Designers Union, Local 922; the Stagehands, Local 1; the Stage Managers Association; the Treasurers Union, Local 751; the United Scenic Artists, Local 629; and the Wardrobe Attendants, Local 764.

As an umbrella organization, Broadway Cares will have five operating committees: an administrative committee as the governing body; a steering committee of nine; a finance committee; a grants committee; an information/public relations committee, a program committee to organize fund-raising events and utilize the resources of the theatre; and a clearing house to keep track of other AIDS efforts and maintain lists of actors and others willing to make their services available.

Broadway Cares has offices at 240 West 44th St., NYC 10036, and tax deductible contributions can be received there. For information, call 212-354-8899.

[[line]]
Playbill is pleased to make this space available to The League of American Theatres and Producers. The opinions reflected herein are those of The League and not necessarily those of Playbill.

[[end page]]
[[start page]]

How many of these shows have you seen?

THE LONGEST RUNNING SHOW IN B'WAY HISTORY
BEST MUSICAL
1976 TONY & PULITZER PRIZE WINNER
A CHORUS LINE

Mon. thru Thurs. 8; Mats. Wed. & Sat. 2. $45, 40, 30. Fri. & Sat. at 8: $47.50, 40, 30. Tele-charge: (212) 239-6200. (24 hrs. a day • 7 Days a Week) Mail Orders: P.O. Box 998, N.Y. 10108. GROUPS: (212) 398-8383/Also at Ticketron.
SHUBERT THEATRE, 225 W. 44th St., 239-6200.

LINCOLN CENTER THEATER
Presents
ANYTHING GOES
Music & Lyrics by COLE PORTER
Tues.-Sat. at 8, Sun at 3, Wed. & Sat. Mats. at 2.
Seats $30, $35, Members $10
Tele-Charge (212) 239-6200
GROUP SALES (212) 398-8383
* VIVIAN BEAUMONT THEATER 150 West 65th Street

"AN UNFORGETTABLE PERFORMANCE, DEREK JACOBI IS ONE OF THE BEST ACTORS IN THE WORLD!" - Jack Kroll, Newsweek
"SEE IT!" - Joel Siegel, WABC-TV
DEREK JACOBI 
in
BREAKING THE CODE
by HUGH WHITEMORE
Directed by CLIFFORD WILLIAMS
Tues.-Sat. at 8; Mats. Wed. & Sat. 2, Sun. 3.
TELETRON: 246-0102/Groups: 398-8383
* NEIL SIMON THEATRE, 250 W. 52nd St.

"THE BEST AMERICAN PLAY OF THE 1980's" 
-William A. Henry II, Time
CHARGE TICKETS BY PHONE NOW!
CALL TELE-CHARGE: (212) 239-6200
NEIL SIMON's
BROADWAY BOUND
Directed by GENE SAKS
Mon.-Wed., Fri. & Sat. at 8; Wed. & Sat. at 2: Sun. at 3.
GROUP SALES INFO: (212) 239-6262
* BROADHURST THEATRE, 44th St. West of B'way.

"ONE OF THE BEST AMERICAN PLAYS OF THE DECADE." - Joel Siegel, WABC-TV
BURN THIS
A Searing New Comedy
by LANFORD WILSON
Directed by MARSHALL W. MASON
Mon.-Sat. at 8, Mats. Wed. & Sat. at 2.
Call TELECHARGE (212) 239-6200 • 24 hrs./7 days
Groups (212) 398-8383 • Also at Ticketron
* PLYMOUTH THEATRE, 236 W. 45th St.

"A BRILLIANT SHOW!" JOEL GREY IS TRIUMPHANT!" - Howard Kissel, N.Y. Daily News
JOEL GREY
CABARET
Tues.-Sat. 8, Mats. Wed. & Sat. 2, Sun. 3.
Call Telecharge Today! (212)239-6200
24 Hours A Day • 7 Days a Week
GROUP SALES: (212)398-8383 • Also at Ticketron
Groups Outside N.Y. Call 1-800-223-7656
* IMPERIAL THEATRE 249 W. 45th Street.

THE ANDREW LLOYD WEBBER/T.S. ELIOT
INTERNATIONAL AWARD-WINNING MUSICAL
CATS
NOW AND FOREVER.
Mon.-Sat. at 8. Mats. Wed. & Sat. at 2.
CALL TELE-CHARGE TODAY
(212) 239-6200
24 Hours Day • 7 Days a Week
GROUP SALES: (212) 239-6262 • Also at Ticketron
* WINTER GARDEN THEATRE, 50th St. & B'way.

"HILARIOUS, EROTIC, INTOXICATING!"
-Frank Rich, N.Y. Times

TINA HOWE's
COASTAL DISTURBANCES
Directed by CAROLE ROTHMAN
Call TELE-CHARGE Anytime: 212-239-6200
Also at Ticketron • Groups: 212-307-2719
Tues.-Sat. at 8; Mats. Wed. & Sat. 2, Sun. 3
* CIRCLE IN THE SQUARE THEA., 50th St. W. of B'way

1987 TONY AWARD BEST PLAY
"'FENCES' GAVE ME ONE OF THE RICHEST EXPERIENCES I EVER HAD IN THE THEATRE." Clive Barnes - N.Y. Post
JAMES EARL JONES
in 
FENCES
by AUGUST WILSON
Directed by LLOYD RICHARDS
Tues.-Sat. 8; Mat. Wed. & Sat. 2; Sun. 3
CHARGE TICKETS BY PHONE
CALL TELETRON TODAY (212) 246-0102
Groups: (212) 944-6237
* 46TH STREET THEATRE • 226 W. 46th St. 221-1211

"THE MOST LAVISH BROADWAY PRODUCTION ON STAGE IN 40 YEARS!" - Wall Street Journal

"THE STUFF THAT BROADWAY IS MADE OF!" - U.P.I.
42ND STREET
Tues.-Sat. at 8, Mats. Wed. & Sat. at 2, Sun. at 3.
Teletron: (212) 246-0102.
24 Hours a Day - 7 Days a Week.
GROUPS: (212) 398-8383 • Also at Ticketron.
ST. JAMES THEATRE, 246 W. 44th St.

1986 TONY AWARD WINNER!
BEST PLAY OF THE YEAR
JUDD HIRSCH  CLEAVON LITTLE
back through Jan. 2 only in 
I'M NOT RAPPAPORT
TELECHARGE: (212) 239-6200 (24 Hrs./7 Days)
Groups: (212) 398-8383
Wed.-Sat. at 8, Mats. Wed. & Sat. at 2, Sun. at 3.
* BOOTH THEATRE, 222 W. 45th St., 239-6200.

*Indicates shows equipped with Infrared Listening System.

99
Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation, and may include culturally sensitive information. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research. For questions or comments regarding sensitive content, access, and use related to this collection, please contact transcribe@si.edu.