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- 37 - funds must be in hand or pledged by the end of fiscal year 1994. The amount to be sought for non-construction purposes has not yet been determined, but will depend upon the results of the construction campaign and the needs of the Museum as these are defined. In its efforts, the Office of Membership and Development will cast as wide a net as possible to identify prospective donors for a wide range of needs. As prospective donors emerge through this process who are appropriate for the campaign of the National Museum of the American Indian, they will be turned over to that campaign staff for follow-up. [[underlined]] Role of the National Associate Program [[/underlined]] Closely related to the endowment funding effort is the annual giving program, headquartered in and managed by the Smithsonian National Associate Program. The Smithsonian has the capability of significantly increasing unrestricted current use trust funds through membership and related programs, rather than through development operations per se. The more aggressive approach to annual giving has already begun to show results in the current fiscal year. National Associate Program initiatives to increase unrestricted annual giving include: 1) the Corporate Associate Program: a corporate membership program with $25,000 and $10,000 membership levels. Gross revenues anticipated for 1990 from this program are $1,025,000; 2) the capping of James Smithson Society revenues available for specific projects at $425,000 per year, thus making all additional Smithson Society funds available for the unrestricted current use of the Institution. For 1990, gross revenues from this program are anticipated to be $742,000; 3) aggressive implementation of the Secretary's Circle initiative to accelerate growth of the James Smithson Society membership; 4) solicitation of the Contributing Membership at least twice annually for unrestricted funds, usually in the name of some program presently funded by unrestricted trust monies; 5) extensive efforts to fund corporate sponsorship of the Lectures and Seminars Program, which as an outreach effort for the diffusion of knowledge costs $500,000 in unrestricted trust funds annually. Annual giving is a principal means by which donors will be encouraged to support the Smithsonian on a larger scale. The National Associate Program and the Office of Membership and Development are already working together to encourage new prospective donors to join the Contributing Membership Program and to identify members to be cultivated for larger gifts. It is anticipated that continued growth of the annual giving portion of the National Associate Program will accelerate as volunteer mechanisms for increased Smithson membership, corporate membership, and Contributing Membership become more effective.
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