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THE MAGIC OF CHEMISTRY IN MODERN LIVING...
[[image - DOW chemical company logo]]
Before you buy [[underlined]] any [[/underlined]] antifreeze
...Read why some are far better for the life of your car!
[[image - black and white photograph, aerial view of parked, snow-covered car illuminated by street light on a tree-lined road at night, snow on ground]]
The antifreeze you have used for years may not be good enough this winter ... Here are the facts straight from DOW, a leading producer of glycols for the antifreeze industry!

WINTER hasn't changed, but your car has ... the modern automobile not only represents a major investment; it is literally an engineering masterpiece. It requires modern gasoline and oil and [[italics]] should be protected with a modern permanent antifreeze. [[/italics]]

Extensive research in Dow's Product Evaluation Laboratories dramatically illustrates the fact that old fashioned. temporary, "freeze-up" protection simply isn't enough. You may "get by" with it, but only a [[italics]] permanent antifreeze [[/italics]] can give your car complete protection against freezing [[italics]] all winter! [[/italics]]

Yet tests on modern engines and cooling systems show this is only one part of the cold weather protection your car should have. In addition, your car needs protection against the costly hidden damage of rust which clogs the cooling system, impairs its efficiency, and ultimately ruins it; protection against the possibility of the antifreeze seeping into the combustion chamber to form "varnish" on the cylinder walls; and protection against the loss of the antifreeze itself through foaming. Your car will have [[italics]] all of this valuable, extra, cooling-system protection with a modern [[underlined]] permanent antifreeze [[/underlined]] in the radiator. [[/italics]]

[[bolded]] Here is all you need do to be sure ... insist on a permanent antifreeze bearing the brand name of  your favorite gasoline, automobile or tire manufacturer. [[/bolded]]Several leading brands now offer you the new triple-protection ingredient, TRI-PRO.* Recently developed by Dow for the antifreeze industry, TRI-PRO may not yet be available in your community. But, wherever you live, buy a good [[italics]] permanent [[/italics]] antifreeze ... in the long run you'll find it far better for the life of your car. *Trade Mark

[[italics]] Published as a service to the modern American Motorist by THE DOW CHEMICAL COMPANY  [[/italics]]
[[image - DOW chemical company logo]]
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