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Every sip
of 100 Pipers is blended
with malt whiskies
from the oldest distillery
in Scotland.

Now go buy a scotch.

[[image - black & white photograph of a stone wall plaque etched with J.W.S.M 1695]]

Set in the wall of our Strathisla distillery is a stone bearing the date 1695. Historians reckon it to be the oldest malt whisky distillery in the highlands. It has been operating continuously since the year 1786, when the Earl of Findlater and Seafield granted a lease on the property.

Little has changed at Strathisla in the ensuing centuries. For in Scotland, the time-honored traditions of distilling are almost always the surest means to achieve a

[[image - color photograph of Strathisla stone distillery]]

classic whisky. This is why, even today, 100 Pipers scotch is made in the meticulously personal style of another age. We continue to cure our malt over smoldering fires fueled by the rich local peat. We use traditional pot sills and vat our malt blends and grain blends separately, following rituals perfected in the eighteenth century.

No doubt there are easier ways to make scotch whisky. But there will never be any other way to make 100 Pipers. 

[[image - color photograph of a bottle of Seagram's 100 Pipers Blended Scotch Whisky]]

100 PIPERS
It's made proudly. Drink it that way.

100 PIPERS • BLENDED SCOTCH WHISKY • 86 PROOF • SEAGRAM DISTILLERS COMPANY, NEW YORK 
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