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What Lobster did for Maine, 
Old Crow did for Bourbon.

The good taste of Lobster put Maine on the map. The good taste of Old Crow made Bourbon famous. 

Before 1835, Bourbon was made every which way. That year, Dr. James Crow took it out of the hit-or-miss league and invented the process that gave Bourbon its mellow taste—and good name: Old Crow.

[[image - color photograph of Old Crow Bourbon Whiskey bottle next to glass of Old Crow on ice and, behind them, a wooden platter holding lobster with garnishments]]

KENTUCKY STRAIGHT BOURBON WHISKEY, 86 PROOF, DISTILLED AND BOTTLED AT THE FAMOUS OLD CROW DISTILLERY CO., FRANKFORT, KY.
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