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[[image - color photograph of a basketball player with his hand on a basketball and a bottle of Black & White Scotch near the ball]]

What makes him the basketball player's basketball player makes us the Scotch drinker's Scotch.

Black & White.
The Scotch drinker's Scotch.
In 188 countries around the world, Black & White is the Scotch drinker's Scotch.
[[image - drawing of the logo of Black & White Scotch whiskey]]