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[[advertisement]] [[image - black and white photograph of Bill Cosby, holding two halves of an electrical connection]] Snap! [[image - black and white photograph of hands completing the electrical connection]] This is Ford Motor Company's very own way for putting together many electrical connections. [[image - black and white photograph of children completing electrical connections. 'Snap!']] Anybody can put 'em together. You can't put 'em together half way. You can't put 'em together wrong. [[image - black and white photograph of children playing tug of war with electrical connectors]] And when you got it together (Snap!) no way should they come apart. When you own a Ford, Mercury, or Lincoln car with snap connectors, you shouldn't have to worry about these electrical connections. [[image - Ford logo]] It's simple. Ford wants to be your car company. [[/advertisement]]