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[[image - black and white photograph of Bill Cosby, holding two halves of an electrical connection]]

Snap!

[[image - black and white photograph of hands completing the electrical connection]]

This is Ford Motor Company's very own way for putting together many electrical connections.

[[image - black and white photograph of children completing electrical connections. 'Snap!']]

Anybody can put 'em together. You can't put 'em together half way. You can't put 'em together wrong.

[[image - black and white photograph of children playing tug of war with electrical connectors]]

And when you got it together (Snap!) no way should they come apart. When you own a Ford, Mercury, or Lincoln car with snap connectors, you shouldn't have to worry about these electrical connections.

[[image - Ford logo]]

It's simple. Ford wants to be your car company.
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