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[[image - An African American man in a turtleneck, jacket and jeans with a camera around his neck sits next to an African American woman in a flora shirt, jacket and jeans on a green bench. She is looking up at him and both are smoking. Two packs of Kools are inset in the lower right corner, with the words KINGS beneath the left pack and SUPER LONGS beneath the right pack.]]

“KOOL! ‘Cause we don’t like rough puffs.”

Warning: The Surgeon General Has Determined That Cigarette Smoking is Dangerous to Your Health. 

Come up to KOOL.
America’s #1 selling menthol.

Kings, 17 mg. “tar”, 1.3 mg. nicotine. Longs, 17 mg. “tar” 1.2 mg. nicotine, av. per cigarette, FTC Report Apr. ‘76