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DECADE WITH NATURAL MENTHOL.  IT'S LIKE HAVING A CIGARETTE ON THE ROCKS.

If you've ever tried a low tar menthol you've probably discovered that lowering the level of the 'tar' can lessen the taste of the menthol as well as the tobacco.

In Decade Menthol, however, we give you the kind of taste you've come to expect in only the higher 'tar' menthols.  That's because we use the finest natural menthol, not a combination of synthetics.  These menthols are selected from all parts of the world and are then specially blended to give our low 'tar' cigarette its distinctively cool fresh taste.

But natural menthol is not the only reason Decade Menthol delivers real taste.  We've developed a unique "Total System" in which every part of our cigarette is arranged in perfect balance with the others.  The tobacco, the filter, the paper and the menthol.  Only by concentrating on the parts were we able to perfect the whole.

So before you give up on low 'tar' menthols, try Decade Menthol.  We think you'll agree it's a natural.

Only 5 mg. 'tar.'

Regular and Menthol

Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.

© Liggett Group Inc. 1978

5 mg. "tar", 0.5 mg. nicotine ave. per cigarette by FTC method.
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