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[[continuation of advertisement]]

[[continuation of image - illustration of men on horses going into battle]]
[[caption]] No. 12 of a series created by noted black artists especially for the brewers of Budweiser. For a complete set of 12 reprints, send your name, address and check for $4.50 payable to Anheuser-Bush, Inc., dept. GK, St. Louis, MO 63118. Offer expires December 31, 1981. Void where prohibited. [[/caption]]

Idris Alooma-Sultan of Bornu (1580 - 1617)

The histories of Kanem and Bornu are so intertwined that the two central Sudan states can be considered one great civilization which endured for a thousand years.

Yet for two centuries before Idris Alooma became Mai (sultan) of Bornu, Kanem was a separate land whose people had been driven out by their nomadic cousins, the Bulala. It took one of Africa's most extraordinary rulers to reunite the two kingdoms.

Idris Alooma was a devout Moslem. His brick mosque was the first of its kid. He replaced tribal law with Moslem law. And early in his reign, he made a pilgrimage to Mecca. But the trip had as much military as religious significance, for he returned with Turkish firearms.

Now Mai Idris commanded an incredibly strong army-not only musketeers, but a cavalry that looked surprisingly like European knights in armor. They marched swiftly and attacked suddenly, crushing hostile tribes in annual campaigns. Finally Idris conquered the Bulala, establishing dominion over the Kanem-Bornu empire and a peace lasting half a century.

[[image- Budweiser label]]

This chapter of history presented by the King of Beers (R)

Transcription Notes:
Not sure if this bit is needed, but I tried to transcribe the label. [[text on Budweiser label image]] [[too small to read]] AB Genuine Budweiser (R) King of Beers (R) [[?]] [[?]] THE LARGEST SELLING BEER IN THE WORLD Anhauser-Busch Inc Genuine [[/text from image]]