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"NAMD: BROADER PROSPECTIVES IN THE 80'S"

28TH ANNUAL CONFERENCE OF THE
NATIONAL ASSOCIATION OF MARKET DEVELOPERS
THE FRANKLIN PLAZA HOTEL, PHILADELPHIA,
MAY 3-6, 1981

NAMD Scholarship Tournaments will be held in backgammon, chess, bid-whist, racketball, tennis, swimming and golf. Tournaments are open to all members, conference delegates and friends. All proceeds will benefit the NAMD National Scholarship Program, and the grand total raised will be announced at the awards banquet. Golf will be played at the Freeway Golf Course, Turnersville, NJ. Tee off will be at 11 a.m. sharp! Other tournament schedules and locations will be posted.

SUNDAY, MAY 3:

Noon Conference Registration
1:00 p.m. New Member Orientation
2:00 p.m. Seminar: "MANAGING STRESS"
Participants:
National Medical Association
National Association of Black Physiologists
National Association of Black Psychiatrists
5:00 p.m. National Board Meeting and Dinner

MONDAY, MAY 4:

8:00 a.m. Conference Registration
9:00 a.m. Membership Business Meeting
10:30 a.m. Keynote Address and Opening Plenary Session
Noon Luncheon

MONDAY, MAY 4

2:00 p.m. Workshop: "CORPORATIONS AND COMMUNITY BASED ORGANIZATIONS...WHAT WE NEED AND WHAT YOU HAVE"
Participants:
National Urban Coalition
Joint Center for Political Studies
National Urban League
National Housing Coalition
National Policy Review Council
National Community Health Coalition

6:00 p.m. Special Feature: Atlantic City Casino Tour

TUESDAY, MAY 5:

8:00 a.m. Conference Registration
9:00 a.m. Workshop: "THE ECONOMICS OF ADVERTISING... WHO GETS THE BETTER SHARE...WHY? HOW?"
How corporate responsibility to blacks in the 70's will be affected by the economy in the 80's.
11:00 a.m. Workshop: "MERCHANDISING AND SALES/COURTING SMALL BUSINESS"
The trends in advertising support, point of purchase and account servicing to small business.
Noon Luncheon
2:00 p.m. Workshop: "CO-OPING...STRETCH THOSE DOLLARS"
Promotional tie-ins can maximize impact without breaking the budget. A focus on sports, entertainment and special events.