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[[/advertisement]]
At The Seven-Up Company
Social Sense Makes Business Sense

[[image]] 
[[caption]] Edward W. Frantel, Seven-Up Company President and Chief Executive Officer, and Rev. Jesse L. Jackson, PUSH National President, sign new business trade agreement in Charleston, S.C. [[/caption]]

On July 17, 1982, The Seven-Up Company and Operation PUSH entered into a five-year trade agreement that will have a $61 million impact on Black and other minority communities.
   
On page seven of our 1981 annual report there is a sentence that reads as follows: "Our business activities must make social sense, and our social activities must make business sense." During the last several months, we have engaged in constructive and fruitful dialogue with Rev. Jackson and his colleagues at Operation PUSH. We found that his goals for Black America were not inconsistent with the goals of The Seven-Up Company, both in terms of good business practice and in terms of social justice.

This trade agreement does not represent economic aid. Rather, it serves to foster economic trade. We at The Seven-Up Company are confident that this expanded business involvement with Black and other minority Americans is correct, proper and in the best interests of the future growth of Seven-Up. The agreement is the result of creative, progressive attention by corporate America to the economic realities of Black and other minority Americans. 
  
The five-year plan includes a 7UP and Diet 7UP soft drink franchise and a $10-million guaranteed capital accumulation program for minority entrepreneurs. This will help establish soft drink fountain wholesalerships in areas where wholesalers are needed to implement Seven-Up's new Foodservice National Account Program.
  
It is our belief that these programs will enhance Black and other minority American's full participation in this country's free enterprise systems.

Highlights of Seven-Up Trade Agreement
*$61 million economic impact on Black and other minority communities.
*7UP and Diet 7UP soft drink franchise to be
owned by a minority entrepreneur.
*$2.5 million program with Black and other
minority travel agencies.
*$5 million annual face amount of group life 
insurance with a Black or other minority company.
*$2.5 million in procurement purchases with 
minority vendors.
*Expansion of Seven-Up's current relationship
with 67 minority banks; channeling of $15 million in payroll accounts through minority banks and 15 percent of all bank deposits in minority banks.
*$250,000 in philanthropic contributions, including a tuition scholarship program for Black and other minority colleges and universities.
*4.35 million investment in Black and other minority-owned media for advertising; 15 percent of Seven-Up's public relations expenditures to a minority firm; and all minority advertising placed through minority firms.
*The appointment of another Black or other minority to the Seven-Up Board of Directors.
*Retaining of a minority management consulting firm to assist in the implementation of this agreement.
*Achievement of a goal of 15 percent in minority employment.
*Hiring or promoting of a Black or other minority vice president; use of a Black or other minority placement firm for minority hiring; and expansion of the company's minority intern program.

Below is a coupon for 50 cents off your next purchase of 7UP. I hope you have a chance to use the coupon and enjoy the world's leading no-caffeine soft drink.
  
Should you desire to have the full text of The Seven-Up Company's trade agreement, please fill in the box below and send it to us.
[[signature]]
Edward W. Frantel
President and Chief Executive Officer
The Seven-Up Company

Dear Mr. Frantel:
Yes, I would like to have the
full text of The Seven-Up Company's
trade agreement between Black and other
minority Americans.

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NAME
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ADDRESS
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CITY     STATE      ZIP
Mail to: Edward W. Frantel, President and Chief Executive Officer
The Seven-Up Company, 121 South Meramec
St. Louis, Mo. 63105

[[coupon]]
Save 50¢ and start Feelin' 7up.
Save 50¢ on your next purchase of one 6 or 8 pack of bottles or cans, one 64 oz. or 2-liter bottle, or two 24-48 oz. bottle of 7UP 
[[image]]
To the Dealer: The Seven Up Company will reimburse you for the face value plus 7¢ for handling,  provided you and the consumer comply with terms of this offer. Any other application constitutes Fraud. This coupon is not assignable and consumer must pay any deposit and sales tax. Invoices proving purchase of sufficient stock in the past 90 days to cover coupons presented must be shown on request. Cash redemption value | 20 of |. Good only in U.S. Void where taxed, prohibited or restricted. For redemption mail to The Seven Up Company, PO Box 1222, Clinton, Iowa 52734 Good only on product shown. Limit one coupon per purchase. Offer expires 12 31 82.
"SEVEN UP" "7UP" and "7UP SUPER STARS" ARE TRADEMARKS OF THE SEVEN UP COMPANY c1982

Feelin' 7UP     50¢
[[/coupon]]
[[/advertisement]]