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                     CEBA
  COMMUNICATIONS EXCELLENCE TO BLACK AUDIENCES

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                1983 CEBA Awards
                Next CEBA Awards
                 October, 1984
                Hilton Hotel, N.Y.

                Sponsored by:
                The World Institute of
                Black Communications, Inc.

                WINNERS NAMED
                AT SIXTH ANNUAL
                CEBA AWARDS DINNER

NEW YORK, N.Y. October 27, 1983 - More than 1,500 top corporate and advertising executives from throughout the nation here tonight as the World Institute of Black Communicatioln (WIBC) presented its sixth annual CEBA Awards at a dinner in the Grand Ballroom of the New York Hilton Hotel.

  A spectacular array of creative newspaper and magazine advertising programs as well as exciting TV and radio advertising and multi-media projects provided a vivid backdrop for the presentation of the awards.  CEBA stands for Communications Excellence to Black Audiences.
  The awards—handsome bronze statuettes—were created by WIBC in 1978 to honor those corporations, ad agencies and individuals who have demonstrated sensitivity and expertise in addressing the needs and concerns of African-American consumers. This year, a total of 111 awards were presented in 36 categories by WIBC.
  WIBC was founded by the National Black Network (NBN) to establish and encourage a standard of quality in Black communications and to foster greater participation by African-Americans in the communications industry.
  The winners of the 1983 CEBA Awards are advertising agencies, corporations and individuals in the fields of consumer print, radio, TV, sales promotion, merchandising, and outdoor and transit advertising and programming.
  The 1983 competition attracted more than 1,700 entries - 20 percent more than in 1982. The winners were judged this past summer by some 150 prominent advertising and corporate executives from all parts of the nation.
  Eugene D. Jackson, NBN Chairman, and founder of WIBC, Inc. observed that "the vigorous competition this year for the CEBA Awards and the widespread competition of the important goals of the World Institute attest to the ever-increasing awareness of the immense economic strength of the African-American community in this country."
  In 1975, he noted, the income of African American workers in the U.S. was approximately $80 billion.  By 1983, the figure will be an estimated $225 billion.
  This tremendous increase, he said, "is a fact that cannot and must not be ignored by corporations and advertising and marketing firms that are eager to expand their economic base. When industry displays initiative in advertising and marketing their products to African-American consumers they will achieve major economic results."
  CEBA is the WIBC, Inc.'s way of paying tribute to those corporations that have shown creativity and courage in gearing advertising and promotion programs specifically too African American," said Ms. Linda W. Bowie, Executive Director of WIBC, Inc.
  The theme of the dinner was "Tomorrow's Dreams." The Masters of Ceremony were Lou Gossett, Jr., the noted stage, TV and Oscar winning star: Deniece Williams, the popular song stylist and recording artist; Tennis great Arthur Ashe and WCBS newscaster Carol Martin.  In addition, the world acclaimed Dance Threatre of Harlem performed.
  Eugene Jackson, Chairman of the WIBC, Inc. and Leonard B. Mathews, President of The American Association of Advertising Agencies (AAAA) presented the first annual WIBC/AAAA Scholarship awards to three students for their winning projects submitted while participating in the AAAA Minority Student internship program this summer.  Cash awards of $2,000, $1,500 and $1,000 were presented.
  The 1983 CEBA Awards co-chairman were Bruce Crawford, President and Chief Executive Officer of BBCO International Inc., and Byron E. Lewis, Founder and President of UniWorld Group, Inc.
  Ms. Bowie added, "The CEBA statuette symbolizes the energy and the creative spirit of those who have been chosen to receive this coveted award.
  "We are confident that this event and other WIBC, Inc. programs will promote more extensive research, and encourage even large numbers of advertisers to expand their business activities in the African-American consumer market."

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WIBC/AAAA SCHOLARSHIP WINNERS: Left and right Therese Ford, 1st place Scott Miller, 3rd place, Carla Woody, 2nd place with Linda W. Bowie, Executive Director of WIBC, Inc. and Byron Lewis, President, Uniworld Group, Inc.

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