Viewing page 472 of 516
This transcription has been completed. Contact us with corrections.
THE CEBA STATUETTE [[image - CEBA Statuette]] The CEBA Awards statuette symbolizes the unique qualities of the cultural aesthetic Black Americans. Its design incorporates both traditional and contemporary influences. The two faces, turned in opposite directions, capture the two points of view- African and American- that form the Afro-American perspective, while both heads are joined in a unified sense of purpose. The elongated features are classic of Black Africa. The aristocratic Fulani neck extends from the those and the arms the body protectively. Decorating the lower torso is the traditional spear design, resting upon the base of a drum- man's first instrument of communication- which proudly bears the CEBA signature. The CEBA Awards statuette is made from molten steel and burnished in a brilliant bronze finish. It is shaped in cire perdue, ancient Benim's famous process of the lost wax, and is crowned with a globe to designate the universal contributions and impact of the people of African descent. The CEBA statuette was designed by sculptress Valerie Maynard, and is a registered trademark of the World Institute of Black Communications, Inc. [[Image]] CONSUMER PRINT Newspaper/ Black and White or Color... RCA Corporation UniWorld Group, Inc. Campaign Newspaper/ Black and White or Color... Brown & Williamson Tobacco Corporation Tri-Ad Consultants, Ltd. United States Marine Corps J. Walter Thompson Consumer Magazine/ Black and White...Spelman College Ogilvy & Mather, Inc. Consumer Magazine/ Color... AT&T Company UniWorld Group, Inc. Campaign Consumer Magazine/ Black and White...The Equitable Life Assurance Society of the U.S. Lockhart and Pettus, Inc. Campaign/ Consumer..Westinghouse Electric Corporation Magazine/ Color... Mingo-Jones Advertising, Inc. Special Insets/ Consumers Magazine/ and Newspaper/ Single.... Pepsi-Cola Company BBDO, Inc. Public Service or Political/ Single Entries only...Ashland Oil, Inc. Adgraphics, Inc. Public Relations/ Single...Brown & Williamson Tobacco Corporation Tri-Ad Consultants, Ltd. RADIO CATEGORIES Production Messages/ Less Than One Minute... Kraft, Inc. Proctor & Gardner Advertising, Inc. Amstar Corporation/ American Sugar Division SSC&B, Inc. Campaign/ Product Message/ Less Than One Minute...TDK Electronics Philip Stogel Advertising Product Message/ One Minute or More... AT&T Company UniWorld Group, Inc. Campaign/ Product Messages One Minute or More... Kentucky Fried Chicken Corporation Mingo-Jones Advertising, Inc. Public Service/ Institutional/ Political/ One Minute or More... Food & Drug Administration Committee to Elect Harold Washington Mayor of Chicago Brainstorm Communications Non-Entertainment Programming/ Less Than 15 Minutes/ Single Entries Only... Uncle Ben's-Converted Brand Rice J. Walter Thompson USA/Chicago Non-Entertainment Programming/ Less than 30 Minutes/ Single Entries Only... WRFM- Stereo- 105, New York In House Non-Entertaining Programming/ 30 Minutes or More/ Single Entries Only... Universal Broadcasting Corporation KUXL-AM-Golden Valley, MN. TELEVISION CATEGORIES Product Message/ Less Than One Minute... Burger King Corporation J. Walter Thompson Company Campaign/ Product Message/ Less Than One Minute... The Seven Up Company N.W. Ayer, Inc. Product Messages/ One Minute or More...Coca-Cola, U.S.A. Burrell Advertising, Inc. Public Service/ Institutional/ Political/ Less Than One Minute... United Negro College Fund Ad Council Young & Rubicam, Inc. Public Service/ Institutional/ Political/ One Minute or More.... United Negro College Fund Ad Council Young & Rubicam, Inc. FILM AND VIDEO CATEGORIES Independent Productions... The Television Laboratory WNET/ Thirteen Interview/ Non-News/ Non-Drama Public Relations/ Less Than 15 Minutes/ Single Entries Only... Metromedia Television WNEW-TV, New York Public Relations/ Less Than 30 Minutes/ Single Entries Only... WLBT-TV, 3 Jackson, Miss. In House Public Relations/ 30 Minutes or More/ Single Entries Only... WQED/ Pittsburgh/ In Association with the John F. Kennedy Center for the Performing Arts MERCHANDISING AND SALES PROMOTION CATEGORIES Brochures/ Booklets/ Sales Kits... Essence Communications, Inc. Essencetial Media Packaging/ 3 Piece Maximum... Johnson Products Company, Inc. Frederick Z. Vallarta Associates, Inc. Sales Promotion/ Point-of-Purchase/ Single Entries Only... Adolph Coors Company In House Audio-Visual Sales Pieces...Seagram Distrillers Company Hamer Advertising & Marketing Concepts, Inc. American Cancer Society In house Album Covers/Single Entries Only...Columbia Records In House Book Jackets/Single Entries Only...McGraw-Hill Publishing Co. In House OUTDOOR AND TRANSIT CATEGORY Outdoor and Transit Posters...Philip Morris, Inc. Virginia Slims Leo Burnett U.S.A. [[Image]] 470
