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THE CEBA STATUETTE 

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The CEBA Awards statuette symbolizes the unique qualities of the cultural aesthetic Black Americans. Its design incorporates both traditional and contemporary influences. 

The two faces, turned in opposite directions, capture the two points of view- African and American- that form the Afro-American perspective, while both heads are joined in a unified sense of purpose. The elongated features are classic of Black Africa. The aristocratic Fulani neck extends from the those and the arms the body protectively. 

Decorating the lower torso is the traditional spear design, resting upon the base of a drum- man's first instrument of communication- which proudly bears the CEBA signature. 

The CEBA Awards statuette is made from molten steel and burnished in a brilliant bronze finish. It is shaped in cire perdue, ancient Benim's famous process of the lost wax, and is crowned with a globe to designate the universal contributions and impact of the people of African descent. 

The CEBA statuette was designed by sculptress Valerie Maynard, and is a registered trademark of the World Institute of Black Communications, Inc.

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CONSUMER PRINT 

Newspaper/ Black and White or Color... RCA Corporation 
UniWorld Group, Inc. 

Campaign Newspaper/ Black and White or Color... Brown & Williamson Tobacco Corporation 
Tri-Ad Consultants, Ltd.
United States Marine Corps 
J. Walter Thompson 

Consumer Magazine/ Black and White...Spelman College 
Ogilvy & Mather, Inc. 

Consumer Magazine/ Color... AT&T Company 
UniWorld Group, Inc. 

Campaign Consumer Magazine/ Black and White...The Equitable Life Assurance Society of the U.S. 
Lockhart and Pettus, Inc. 

Campaign/ Consumer..Westinghouse Electric Corporation 

Magazine/ Color... Mingo-Jones Advertising, Inc. 

Special Insets/ Consumers Magazine/ and Newspaper/ Single.... Pepsi-Cola Company 
BBDO, Inc. 

Public Service or Political/ Single Entries only...Ashland Oil, Inc. 
Adgraphics, Inc. 

Public Relations/ Single...Brown & Williamson Tobacco Corporation 
Tri-Ad Consultants, Ltd. 

RADIO CATEGORIES 

Production Messages/ Less Than One Minute...
Kraft, Inc. 
Proctor & Gardner Advertising, Inc. 
Amstar Corporation/ American Sugar Division 
SSC&B, Inc. 

Campaign/ Product Message/ Less Than One Minute...TDK Electronics 
Philip Stogel Advertising 

Product Message/ One Minute or More... AT&T Company 
UniWorld Group, Inc. 

Campaign/ Product Messages One Minute or More... Kentucky Fried Chicken Corporation
Mingo-Jones Advertising, Inc. 

Public Service/ Institutional/ Political/ One Minute or More... Food & Drug Administration 
Committee to Elect Harold Washington Mayor of Chicago 
Brainstorm Communications 

Non-Entertainment Programming/ Less Than 15 Minutes/ Single Entries Only... Uncle Ben's-Converted Brand Rice
J. Walter Thompson USA/Chicago 

Non-Entertainment Programming/ Less than 30 Minutes/ Single Entries Only... WRFM- Stereo- 105, New York In House 

Non-Entertaining Programming/ 30 Minutes or More/ Single Entries Only... Universal Broadcasting Corporation 
KUXL-AM-Golden Valley, MN. 

TELEVISION CATEGORIES 

Product Message/ Less Than One Minute... Burger King Corporation 
J. Walter Thompson Company 

Campaign/ Product Message/ Less Than One Minute... The Seven Up Company 
N.W. Ayer, Inc. 

Product Messages/ One Minute or More...Coca-Cola, U.S.A. 
Burrell Advertising, Inc. 

Public Service/ Institutional/ Political/ Less Than One Minute... United Negro College Fund 
Ad Council 
Young & Rubicam, Inc. 

Public Service/ Institutional/ Political/ One Minute or More.... United Negro College Fund 
Ad Council 
Young & Rubicam, Inc. 

FILM AND VIDEO CATEGORIES 

Independent Productions... The Television Laboratory
WNET/ Thirteen 

Interview/ Non-News/ Non-Drama Public Relations/ Less Than 15 Minutes/ Single Entries Only... Metromedia Television 
WNEW-TV, New York 

Public Relations/ Less Than 30 Minutes/ Single Entries Only... WLBT-TV, 3 Jackson, Miss. 
In House 

Public Relations/ 30 Minutes or More/ Single Entries Only... WQED/ Pittsburgh/ In Association with the John F. Kennedy Center for the Performing Arts

MERCHANDISING AND SALES PROMOTION CATEGORIES 

Brochures/ Booklets/ Sales Kits... Essence Communications, Inc. 
Essencetial Media 

Packaging/ 3 Piece Maximum... Johnson Products Company, Inc. 
Frederick Z. Vallarta Associates, Inc. 

Sales Promotion/ Point-of-Purchase/ Single Entries Only... Adolph Coors Company 
In House

Audio-Visual Sales Pieces...Seagram Distrillers Company 
Hamer Advertising & Marketing Concepts, Inc. 
American Cancer Society 
In house

Album Covers/Single Entries Only...Columbia Records
In House

Book Jackets/Single Entries Only...McGraw-Hill Publishing Co.
In House

OUTDOOR AND TRANSIT CATEGORY

Outdoor and Transit Posters...Philip Morris, Inc.
Virginia Slims
Leo Burnett U.S.A. 
 
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