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The World Institute of Black Communications is a non-profit corporation designed to "increase the awareness of the ever expanding value of the Black consumer market to the total economy." The Institute has plans that include researching this market, compiling data on the consumption trends of Black Americans nationwide, and working with corporations and advertising agencies to increase the awareness of the profit potential found in Black communities throughout the country. 

One of the greatest strengths of America, and there are many, is the competitive instinct best exemplified by our free enterprise system. It was out of an awareness of the positive value of America's desire to achieve and excel, that the CEBA Awards were established.

CEBA, an acronym for Communications Excellence to Black Audiences, is designed to award those corporations and advertising agencies that have had the wisdom, insight, and yes, the intestinal fortitude to pursue and persevere in an increasingly profitable and exciting market...the Black consumer market.


THE WIBC/A.A.A.A.
AFRICAN AMERICAN
STUDENT ACHIEVEMENT AWARDS

The World Institute of Black Communications presented the third annual WIBC/A.A.A.A. achievement awards in August to seven students who participated in the American Association of Advertising Agencies' Minority Advertising Intern Program. Thirty-nine interns, twenty-nine in New York and ten in Chicago, completed written and oral presentations on advertising directed at the Black and Hispanic consumer markets as part of the scholarship competition.

Now in its 12th year, A.A.A.A.'s advertising intern program places students at ad agencies in positions involving account management, creative, media, or research, where they have an opportunity to assist on assignments for clients of the host agencies. In 1982, The World Institute granted $5,000.00 to the A.A.A.A. for further development and promotion of the internship program. The first scholarships were awarded in 1983.

The WIBC scholarship applicants are judged by prominent members of the advertising community on the basis of their advertising project, their agency supervisor's evaluation and their interest in advertising as a career choice.

Close to thirty judges, all prominent members of the advertising community, judged the written projects and five judges presided at the oral presentations.

It is the hope of the Institute and the A.A.A.A. that this achievement award will enhance a program committed to preparing greater numbers of qualified African American students for careers in advertising.

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Student participants in the 1985 World Institute of Black Communications/4'A's scholarship competition.

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Keith E. Lockhart, President of Lockhart & Pettus, Leonard S. Matthews, President of American Association of Advertising Agencies; Scholarship winners, Darcea Scott, Amy Liang and Kalpana Murthy and Sydney L. Small, Executive Vice-President of The World Institute of Black Communications.

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