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RY 25, 1891-EIGHT PA

ART IN ADVERTISING

A New Market for First-Class Ideas Lately Opened.

SKILL IN ATTRACTING NOTICE.

Why Many People of an Artistic Bent Reasonably Hope to Turn Stone Into Bread.

THE Art Amateur calls attention to a new market for ideas. The place of sale, it says, is the advertiser's office. The publications of the day show that the promoters of many trades now demand original and novel methods of making their wares conspicuous-that they are not only willing but eager to employ persons of artistic skill and invention to aid in the expansion of their business.

A NEW AND LEGITIMATE BUSINESS.

The demand for work of this kind has been steadily increasing for some years, and shows no signs of abating. The prices paid are good, even sketches of ideas, where technical skill is lacking, find hearty acceptance. Painters of ability and eminence do not scorn to contribute to the advertising pages of the periodical press, dailies, weeklies, monthlies and trade papers, as well as to circulars and broadsheets.

ORIGINALITY AND THE COMMERCIAL SENSE.

What is particularly required is a practical turn of mind, so as to compass the commercial calls of the hour, combined with originality of thought. With these qualities the young artist of amateur, man or woman, is almost certain of success from a financial standpoint.

BY WAY OF EXAMPLE.

With this incentive very many amateurs are giving considerable attention to learning the art of engraving, etching, or drawing upon the lithographer's stone, preferring to do the whole work themselves, although pen and ink or other sketches are bought by the lithographers, and by his technicists transferred to stone.

NEEDLE AND CRAYON.

The engraver, the etcher and the pen draughtsman have all availed themselves of the lithographer's stone, but it is under the hand of the crayonist that it has reached its loftiest artistic development, offering as it does the widest variety of possibilities of freedom, color, richness, harmony, refinement and the rendering of light in its tenderest inflections.

Calame, an etcher of masterly skill, abandoned that art because he could secure by crayons upon the stone effects that were unattainable by the use of aquaforties. On the other hand, Thomas Moran has superseded the crayon with the etching needle, because with it he could obtain all that he cared to have in his designs with greater individuality of execution.

HOW THE STONE IS PREPARED

Mr. Trumble gives in the Art Amateur an account of the 



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ANONYMOUS POETRY.

Exactly sixty years ago, the London Morning Chronicle published a poem, entitled "Lines on a Skeleton," which excited much attention. Every effort, even to the offering a reward of fifty guineas, was vainly made to discover the author. All that every transpired was, that the poem, in a fair, clerkly hand, was found near a skeleton of remarkable beauty of form and color, in the Museum of the Royal College of Surgeons, Lincoln's Inn, London, and that the Curator of the museum had sent them to Mr. Perry, editor and proprietor of the Morning Chronicle. 

LINES ON A SKELETON.

Behold this ruin! 'Twas a skull
Once of ethereal spirit full,
This narrow cell was Life's retreat,
This space was Thought's mysterious seat. 
That beauteou visions filled this spot,
What dreams of pleasure, long forgot!
Nor hope, nor love, nor joy, nor fear,
Have left one trace of record here.

Beneath this mouldering canopy
Once shone the bright and busy eye;
But, start not at the dismal void-
If social love that eye employed;
If with no lawless fire it gleaned,
But through the dews of kindness beamed,
That eye shall be forever bright
When stars and suns are sunk in night.

Within this hollow cavern hung
The ready, swift, and toneful tongue;
If falsehood's honey it disdained,
And where it could not praise, was chained;
If bold Virtue's cause it spoke,
Yet gentle concord never broke,
This silent tongue shall bleed for thee
When time unveils eternity.

Say did these flogers delve the wine?
Or with its envied rubies shine?
To hew the rock, or wear the gem,
Can little now avail to them.
But if the page of truth they sought,
Or comfort to the mourner brought,
These bands a richer meed shall claim
Than all that wait on Wealth or Fame.

Avails if , whether bare or shod,
These feet the paths of duty trod.
If from the bowers of Ease they fled,
To seek Affliction's humble shed;
If Grandeur's guilty bribe they spurned,
These feet with angel's wings shall vie
And tread the palace of the sky.