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Business finds a Profit in Good Architecture

This explains the swing to Indiana Limestone

THERE is a sound business reason, aside from the aesthetic, for the present-day swing to stone in modern office building. The business leaders whose money goes into these structures find that beauty pays!

Building must "draw"

Where land values are high, owners must be doubly certain of their new building's drawing power. They have found that the public is willing to pay a preference for space in buildings of good design executed in enduring Indiana Limestone. Surveys in metropolitan centers that in percentage of space occupied, Indiana Limestone buildings rank well above the average. 
Too, the low upkeep cost of the Indiana Limestone exterior is a factor. No costly cleaning is required. Age gives this beautiful natural stone a mellowness that increases its appeal.

Facilities unlimited

Most of the limestone in modern buildings comes from the quarries of Indiana Limestone Company. Formed in 1926, this is a consolidation of 24 companies. With assets of over $46,000,000, it has facilities for handling any number of large contract operations. 
Let us send you a brochure containing examples of modern Indiana Limestone buildings or a folder showing residences. Write Box 1726C, Service Bureau, Bedford, Indiana.

The Palmolive Building, Chicago. In the foreground, the Fourth Presbyterian Church. Indiana Limestone both! Architects for Palmolive Building, Holabird & Root Builders, Lundoff-Bicknell Company.

INDIANA LIMESTONE COMPANY
General Offices: Bedford, Indiana   
Executive Offices: Tribune Tower, Chicago