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DESIGN ASSOCIATES INC. 
3 EAST 51st STREET • New York CITY • PLAZA 3-0250
PHILADEPHIA • 1217 CHERRY STREET • SPRUCE 6464

August 12, 1936

Mr. Germaine Seligmann
9, Rue de la Paix
Paris, France

Dear Mr. Seligmann: 

Enclosed with this letter you will find enough news to take your mind off the barricades at Barcelona.  There are several developments noted herein that to my way of thinking are of major importance, principally those concerning themselves with photography, with the Allied Stores, and with Bob Levy's contacting of the Wrigley account.  I note each of these particularly not so much because within themselves they denote actual business done or accomplished, but because they show the opening of a trend and direction in which the business is beginning to go. 

I am, of course, as you may gather, principally interested at the present time in the photography end of the business because in it I see the nucleus of an immediate money making effort and because I believe that in that field we have as good a product to sell as any competitor has.  In addition to my feelings in this matter I have had an opportunity to see this business done under poor conditions, done well and on a self-supporting basis from its inception.  Consequently I am most eagerly awaiting your answer on this matter.  I an, of course, quite certain that were you here and could this matter be completely talked out, I should have no doubt of your answer to it.  With the span of miles between us, however, I am naturally apprehensive lest there be a delay that would upset the plans which we have made. 

The Allied Stores development, as I have noted in my memorandum on it, brings us to another crossroad.  Following closely upon our connection on with the Associated Merchandising Corporation and offering to us the opportunity to design the most important type of merchandise in our field, it presents unlimited opportunities to make the business a success over night.  And yet on the other hand it may bring us back to the door we have beaten against so fruitlessly this past winter, namely,  

CONSULTANTS AND BROKERS IN INDUSTRIAL DESIGN AND COMMERCIAL ART