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DESIGN ASSOCIATES
3 EAST 56TH STREET
NEW YORK CITY

ELDORADO 5-6800

We have already worked on such diverse projects as the promotion of an inter-organization advertising campaign involving the Old Gold Cigarette Company, Bonwit Teller, Harpes Bazar, Twentieth Century Pictures Company and a manufacturer of millinery, in order to provide a new advertising plan for Old Gold Cigarettes.  Also the obtaining of the rights to [[strikethrough]] purchase [[/strikethrough]] publication from Warner Brothers to the Reinhardt Moving Pictures, script of Shakespeare's Midsummer's Night Dream, in book form.  

These two activities, as you might know, are far out of the range of industrial design but never-the-less can be very profitable to us because of our contacts in the advertising field.  In brief, these contacts have come about because we have had some recognition as trouble shooters for distressed executives.

I should like you to read this plan carefully, formulate any objections you may have, to ask as many questions concerning the business as it has been operated, any questions of what ever personal nature you may wish to ask.  I believe that you will find us ready to give you an honest and frank opinion of what we have done, expect to do, and can do with such a business as we propose.  There are a great many things of necessity left for out future discussion.  I hope that this conference can take place as soon as possible as there is much ground to cover and if we are going ahead I should like to hasten our action somewhate, as I would like to make use of the remaining winter months to operate in. 

Very sincerely yours,

Leon Loeb
Leon Loeb

LL:W

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