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EXTRA! OFFICIAL ORGAN of the NEW NEGRO ALLIANCE  EXTRA!

New Negro Opinion
Featuring Clean Inspiring News
For the Good of the Race
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2nd Year. No. 4.  WASHINGTON, D.C., THURSDAY, JANUARY 25, 1934.  Price 2 Pennies
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N. N. A. Drive Swings Into Action

This Is A War
By LAURENCE J. W. HAYES
__
Before the New Negro Alliance was organized the people of Washington said that they wanted a non-partisan organization which would wage war on discrimination and unemployment with the same vigor that a country would wage war on a foreign foe.

The New Negro Alliance has not forgotten this. 
It is fulfilling that demand. 
What a chill must be going up and down the spine of Old Devil Depression as he listens to the budget message [[torn away left edge of column for several lines]]
[[?]]. V.| Lawson, Jr., to the members of
[[?]] the Executive Council of the N. N. A.  
[[?]] for a membership drive to net
[[?]] to carry on the war. 
[[?]] Depression looked at his ugly
[[?]]n the mirror after hearing the
[[?]]rship committee's preliminary re-
[[?]]we know what he said: 
[[?]]In that message, I see my fate."
"It is my death warrant."
Competent, efficient and industrious Washingtonians of color, cannot be permitted to starve. They cannot be permitted to freeze. They cannot be permanently unemployed.

The problem has reached the stage when only those of us who are employed can handle it. CWA Director Hopkins has just issued a telegram stopping all hiring on the eve of acceptance of a project which would have put 125 white collar workers of color to work. The emergency relief lists are overloaded. We already get much more than our pro rata share from the Community Chest.

Drastic action should have been taken long before the New Negro Alliance and the Joint Committee for National Recovery "went to the bat" at NRA headquarters and the White House, but it was not. If it had been, Negroes would not be displaced by the hundreds and discriminated against by the thousands as they are now. 

But we can be happy today in the knowledge that there will be no more fiddling while the race heads for economic ruin. 

This is war time. 

The battle takes money. It takes race price. It takes co-operation. We are all in the same boat now. We float or sink together. 

Where in this storm can we turn for leadership except to the New Negro Alliance. 

Back of it almost to a man should be 135,000 Negroes of Washington.  

It is the organization with the type

AS WE GO TO PRESS...
Flash! .... Colored checkers hired to count attendance in all colored theatres between Baltimore and Norfolk! All picture exchanges agree to use only colored checkers for all shows run on percentage basis!
Flash again! .... Samuel W. Howard checking at the Lincoln Theatre..
Thomas Verdell at the Booker T.....Good Work...Work where you spend your money.
F-L-A-S-H....Howard University CWA project approved through efforts of Joint Citizens Committee and the Alliance....One hundred colored white collar worker to go to work as soon as Congress extends CWA funds
....Sign up at 230 3rd Street, N.W., U.S. Employment Bureau. 
F-L-A-S-H....Congressman DePriest fights color line inHouse Cafeteria....His Secretary and great denied service....Grill Superintendent (from North Carolina) says colored persons shall not be served there as long as he has charge.....Depriest to take matter before Congress.....More power to you, Sir.

Alliance Indirectly Aids Business
Teo representatives of the Alliance who were recently interviewing Negro businesses in behalf of the reorganization of the Industrial Bank were highly encouraged by a conversation with Mrs. Carter, the proprietor of Carter's Delicatessen, located at Tenth and U Streets.
Mrs. Carter states that prior to the formation of the Alliance she had experienced considerable difficulty with the students of the Garnet-Patterson Junior High School. The students had previously used her store as a "meeting place during lunch hour even after they had gone to a rival establishment and bought food or ice cream. It was not unusual for children even to buy ice cream from her competitors and come into her store to borrow spoons. 

ATTITUDE CHANGES
Within the past few months, however, Mrs. Carter has noted a decided improvement in business from the students at recess and some of the abuses to which the students had subjected her through thoughtlessness have ceased.
The Alliance is grateful to know that
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of altruistic leadership which guarantees success.
Remove it from the drama and we will have confusion, unnecessary antagonism, and economic ruin. Such an organization is worth fighting for.
If you have no enlisted, do it today. 

Opinionettes
By WILMER DUDLEY
All our fume and cry about the lack of co-operation within the Negro race has been running loose for the last sixty years or so. The real need has been a sincere, untiring, and closely knit organization with a program to tie together ideas and ideals which would make these ideas and ideals a solid frontal attack on certain injustices.
By virtue of our very love for life, we have created a strong sense of objection against lynching. We feel that certain jim-crow practices do not make for the common good of our group. There are other forms which arouse our very American disgust. Others bring forth as many opinions as there are persons to express them.
Then comes the New Negro Alliance. Rousing the public as it does to a definite program which is at once sincere, untiring, and scientifically planned, this organization does nothing really unique. It simply puts into operation those ideas and ideals which for too long a period have been the subjects of conference-table and lounge-chair discussions and other forms of racial day-dreaming.
With full public support, the New Negro Alliance is simply making it possible, in its recent economic fights for the Negro to participate in those businesses which he supports by spending with them of his hard-earned nickels, dimes, quarters and dollars. Jobs for Negroes where Negroes spend their money is all 
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Business Courses To Be Started
The Better Business League announces that the propsoed courses in Retail Salesmanship and Retail Store Management will be started February 1st, and run for a period of eighteen weeks.
These courses have been prepared by the research department of the league and include the subject matter of similar courses now being given to merchants and chain store employees by such firms as the National Cash Register Co., Piggly Wiggly Stores, Safeway Stores, and Sanitary Grocery Stores. Such topics as follows are to be treated:
Sources of Food Production and Food Distribution
Functions of Marketing
Storekeeping Duties
Meeting the Public
Moving the Merchandise
Sales Production
Study of Operating Expenses; Merchandise Turnover
Store Reports and Payrolls
Retail Advertising
Warehouse Operation
Traffic and Transportation
Buying Motives and Consumer Habits
Newer Merchandising Methods
Chain Store Organization -- Standards of Marketing Efficiency
Voluntary Chains -- Elements of Marketing Organization
Store Operation -- Co-operative Marketing
Importance of Executive Control in Marketing
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Forces Working To Weld City Wide Machine
Though the city-wide membership campaign of the New Negro Alliance is officially scheduled to get under way in full swing on Friday, January 26th, working units of the buy-where-you-can-work organization have prepared the ground for a successful welding of all the thirteen districts of the Alliance to a "perfect economic machine for the economic good of the colored people of this city."
For the city-wide membership drive, Attorneys Belford V. Lawson, Jr., and Jesse W. Lewis, chairman and co-chairman, respectively, of the membership committee, announced that in charge of every two districts is a vice-chairman with a corps of workers who will set the drive in motion throughout the city. This membership set-up includes the following persons:
District No. 1 -- Miss Hallie Queen, vice-chairman ; Mrs. Maxine E. Whedbee, Mrs. Bertha Lomack.
District No. 2 -- Mrs. Clyde Mcduffie, vice-chairman; Mr. DuBois Jones, Mr. Rudolph Renfro
District No. 3 -- Mr. Verdi Robinson, vice-chairman; Mr. Julian Branch, Dr. C. Herbert Marshall, Jr.
District No. 4 -- Miss Josephine Johnson, vice-chariman; Miss Otwinder Smith, Miss Catherine Grey.
District No. 5 -- Miss J. Audrienne Marshall, vice chairman; Attorney Thelma Ackiss, Mr. Harry Honesty.
District No. 6 -- Mr. John Mayo, Jr.; Mr. Harold Lewis.

MEMBERSHIP OF 140,000 SOUGHT
Feeling that with nearly $30,000 a year in jobs secured by the New Negro Alliance in its efforts to date does "not scratch the surface," the buy-where-you-can-work organization is determined to "harness the purchasing power of every single colored citizen in Washington to end that, as the turning on or off of a spigot, these citizens, through the New Negro Alliance, can control their purchasing power at will."
Since its organization in August of last year, the Alliance has sought the full co-operation of every colored citizen to aid in carrying out its wok. Thus far what has been described as "a mere handfull of workers" has really done the work of the buy-where-you-can-work organization. In this connection Attorney Belford V. Lawson, Jr., said: "We have go to tround up every col-
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BY STANDING UP FOR OUR RIGHTS WE CAN GET 
HUNDREDS OF JOBS FOR NEGORES
Everybody Will Gain... Everyone Should Help... You Must Help
JOIN THE NEW NEGRO ALLIANCE
Major Membership Drive
January 26 February 5
Leave your contribution at 1232 You Street or Phone Decatur 2371