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[[advertisement]] "SHADOWS HUGER than the shapes that cast them" [Alfred, Lord Tennyson, 1809-1892]

"Coming Events Cast Their Shadows Before" [Thomas Campbell, 1777-1844]

[[image - left facing male profile with left facing shadow with double chin]]

Avoid That Future Shadow by refraining from over-indulgence
We do not represent that smoking Lucky Strike Cigarettes will cause the reduction of flesh. We do declare that when tempted to do yourself too well, if you will "Reach for a Lucky" instead, you will thus avoid over-indulgence in things that cause excess weight and, by avoiding over-indulgence, maintain a trim figure.

[[image - package of Lucky Strike "It's Toasted" Cigarettes, opened]]

When Tempted
Reach for a LUCKY instead

"It's toasted"

1930, The American Tobacco Co., Manufacturers
Your Throat Protection - against irritation - against cough.