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Inside information on some undergarments for women. A story of Maidenform, America's leading brassiere brand that is...

KEEPING THE NATION in Good Shape

Preparations were in progress for Joan's 15th birthday party. Dutiful Mrs. Gormlie, her mother, left dress-buying as a final chore. In a shop in their native Brooklyn, a salesgirl whispered the obvious news: "Your daughter is a teen-ager; get her a dress with a figure." Mother Gormlie, who didn't need the hint, felt that Joan also needed something more -- a brassiere. In the undergarment department, Joan, proud as a peacock, had her mother fasten the hook and eye of her Maidenform Adagio. Now she felt "grown up."

Joan at the age of 15 is shown in the picture on this page wearing a 32-A size Maidenform. Girls much younger than she also wear brassieres as small as 30-AA, and, of course, older women wear from 32 to 46 inches bust sizes and pocket, or cup, designations A, B, C and D.

Maidenform is said to be the most widely sold brassiere in the United States. Its manufacturer, Maiden Form Brassiere Co., Inc., has 7 factories in this country. Its control plants are at Bayonne, N. J. Other plants are at Morristown and Perth Amboy, also in New Jersey, and at Clarksburg, Huntington and Princeton in West Virginia. The concern also has manufacturing contractors at Union City, N. J., and in Puerto Rico. The company employs 3,200 persons and sells its products to 20,000 retail outlets in the United States and hundreds in foreign lands.

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[[caption]] The teen-age girl feels grown up when she wears her first brassiere. Mother lends an experienced hand to help fasten the hook and eye of the Maidenform. Harold McDonnell photo. [[/caption]]