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4   THE NEW YORK MAGAZINE PROGRAM

[[image]]
[[image: drawing of woman in dress, cloche, and gloves]]

WHAT the WOMAN will WEAR

Anyone would think there had been enough screaming about white to turn women away from it in droves; but the truth is that nothing else in the mode is causing such a consistent furore. This is undoubtedly the whitest year we have seen since the blizzard of '88; likewise it is the brightest—so brilliant in its chosen colors and contrasts that last year, which was no slouch itself, as you may remember, looks faded by many, many launderings in comparison.

[[image: Drawing of woman in dark-colored suit trimmed and accessorized with wide contrasting stripes.]]
[[caption]] Brown and White [[/caption]]

And the reason for this general brilliance of tone, coming back to our original theme, is white. Even high shades like billiard green and vermilion climb higher when you add a white touch or two to them; but it's the sombre colors—the browns, the grays, the blacks—that really illustrate my point. Substituting white for beige in the old beige-and brown combination, for instance, gives you an effect as gay, as striking, as the one you see in the middle sketch in this column. Schiaparelli's tie, scarf (or girdle) and bag set in brown and white striped faille silk,used like this with a plain brown wool suit, makes a costume nobody would call dull.
(Continued on page 6)
 
[[image: drawings of women's shoes]]
[[caption]] Oxfords Are Important [[/caption]]

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[[image: woman's stiletto-heeled shoe.]]

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[[image: outline of evergreen tree with words and black bear inside, text:
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NATIONAL THEATRE   5

[[image: drawing of people at racetrack, featuring women's outfits]]
Never before have we offered such a compelte assortment of feminine fashions. Everything—from impeccably-cut habits to ingeniously-cut Vionnet tea gowns. And, of course, all the charming accessory-essentials . . gloves, shoes, all the frailer femininites .. and HATS!

Sketched left is Doobs—PACE MAKER—a square, light baku sailor $15 :: Dobbs MARLENE, right, is a light wrapped turban of knitted straw fabric, $15.

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Representatives in all the Principal Cities
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NEW YORK'S LEADING HATTERS
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