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24 THE NEW YORK MAGAZINE PROGRAM [[advertisement]] [[image - drawing of a man and woman leaving a theatre]] "CHOOSE YOUR NEAREST EXIT" • Something to look forward to - that first Chesterfield after the last curtain. Better taste - fragrant, satisfying flavor of mild, ripe tobaccos without artificial flavoring - is the natural result of Chesterfield's exclusive "cross-blend." A process of flavoring tobacco with tobacco - nothing else. That's the refreshing difference you taste in Chesterfields! [[image - drawing of a pack of Chesterfield cigarettes]] They're mild … and yet THEY SATISFY! (C) 1931. LIGGETT & MYERS TOBACCO CO. NATIONAL THEATRE 25 [[image]] copyright 1930, J. K. & CO. Wear Kayser-you owe it to your audience [[column of images along the right margin]] KAYSER HOSIERY GLOVES UNDERWEAR At all better shops and at the Kayser Store, 473 Fifth Ave.,near 41st,oppositetheLibrary CHAMBERMAID...Played by AUDREY BAUER INSPECTRESS...Played by FLORENCE PENDLETON GERSTENKORN...Played by HARRY HANLON SCHWEIMANN...Played by STEPHEN IRVING WAITZ...Played by RICHARD LLOYD GIGOLO...Played by MILTON LEROY Bellboys, Waiters, Guests, Transients, Bartenders, Gamblers, Carriage Men, Dancers, Etc. (Program Continued on Second Page Following) THE FIRST STEP toward the permanent establishment of a quality product, is acceptance by the influential portion of the public. New York Magazine Program advertising provides just such efficient and direct contact. NEW YORK THEATRE PROGRAM CORPORATION 108-114 Wooster Street, New York City