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New Negro Opinion
Official Organ of The New Negro Alliance
Featuring Clean Inspiring News
1st Year No. 1 WASHINGTON, D.C. SATURDAY, DECEMBER 16,1933 Price 3 Pennies

$20,000 PER YEAR VICTORY!

Alliance vs. High's Ice Cream

The New Negro Alliance has settled itself down to a "fight to the finish" with the High Ice Cream Company in its effort to secure jobs for colored clerks int he 7th and S Street store.
To date- after two months, during which three unanswered letters were written to the management of the Ice Cream Store, and after two weeks of constant picketing-the store refuses to consider the employment of Negro clerks.  The only apparent move in that direction was the placing of a Negro behind the counter for a few hours on Thanksgiving Day, no word concerning which was ever received at the Alliance headquarters.
The objective of the management of any store is the earning of money and to receive a substantial profit on its business.  Stores opened in localities essentially colored derive the bulk of their revenue from the patronage of members of the Negro race. It follows then, that the only equitable and honest attitude for the owners or managers of such stores to adopt, is that of consideration, at least, to requests for colored employees.  The High Ice Cream Company has shown no such consideration.  The Alliance, therefore, appeals to the entire colored population of the District of Columbia to refuse to spend money with the High Ice Cream Stores until our goal of colored clerks behind their counters has been reached.
This refers especially to the 7th and S Street store as well as the High store located at 1538 North Capitol Street.
It is interesting to note that early in the 7th and S Street picket, a clerk in the store instigated a riot call which resulted in one of our pickets, Howard Fitzhugh, being taken to Number Two Precinct.  No action was taken, however, and Mr. Fitzhugh was shortly thereafter released , it having been previously determined pickets were within their rights while so doing.  Incidentally, the High clerk was vehemently upbraided for his action in that regard.  
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ALLIANCE PICKETS "COVERING" LOCAL CHAIN STORE
[[image]]
AS WE GO TO PRESS
FLASH! **** 3 Grocery Stores have employed a Negro clerk in their stores in N.W. Washington.  ****There will be others.
FLASH AGAIN! * * * * Highs Ice Cream Company is being investigated by the Consumers Advisory Council of the Agricultural Adjustment Administration and the Bakers and Confectioner's Union.  Highs accused of paying "Starvation Wages." **** The firm is not under the "Blue Eagle."  Negroes, buy where you can work, and work at decent wages.
MORE FLASH! * * * * Negro white collar workers, at last being included in the C.W.A. **** One hundred are alleged to have gone to work in the Public Schools, the Recorder's Office and on a national and city survey. **** Negro white collar workers, sign up at 230 3rd Street, and WATCH the daily papers.
F-L-A-S-H! **** Virginia Negroes held unfit for jury service. **** What are YOU going to do about it? ****Once again-JOIN THE ALLIANCE.

Industrial Savings Bank to Reopen
The Reorganization Committee of the Industrial Savings Bank has presented to the Comptroller of Currency plans for the re-opening of the bank and the Treasury has this week announced the approval of these plans.  The New Negro Alliance takes great satisfaction in endorsing this project and in making known to the public its attitude in this regard.  
The Alliance urge every Negro in the District of Columbia to support this bank.  This request is not made on the basis that such support will be an act of charity but rather, that trading with our own bank stimulates our own businesses; circulates money
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REV F.C. SMITH TO SPEAK AT ALLIANCE MEETING
At the regular meeting of the Alliance on this Saturday night, December 16, at the Y.M.C.A. at 7:30 p.m., Reverend E. C. Smith will speak on "The New Negro."
Rev. Smith is the pastor of the Metropolitan Baptist Church, a graduate of the Union Theological Seminary and a Master of Arts from the University of Pennsylvania.

The Public Swings To A & P Stores
There are a number of definite reasons why Negroes are NOW patronizing A and P Stores to an extent which has never been seen before.  They now find in eight of these stores in colored neighborhoods efficient, courteous and capable young colored men who are giving them the type of service which they have always expected, and in many ways superior to the service rendered by disinterested white clerks.  This means that the colored consumer gets more for her dollar than ever before.  In addition to getting the high quality of goods which the A and P stores have always handled, the personal, intimate attention which is given to them by these young colored men is highly valued and appreciated.
Further, these young men are residents of the neighborhood.  The consumers having a keen interest in the progress of these young men are anxious to increase their sales volume and make the introduction of Negroes into chain store operation and management entirely satisfactory and successful in every manner.
Knowing, also, the attitude of the A and P officials, which was clearly denoted by S. W. Zink, general superintendent of these stores, in his statement and promise that the new men would be given every opportunity for advancement and promotion, the consumers feel that they are obligated and bound to support fully the enterprise which has given this opportunity to our group.
The following young men are to be found in A and P Stores: (all in the northwest section of the city).
Name | Store Location
William Cole, 1418 7th Street
Adolphus Eggleton, 1820 18th St.
Linwood Jordan, 1919 14th St.
Reginald Washington, 608 T St.
John L Scott, 1801 9th St.
Milburn Wainwright, 1919 14th St.
J. O. Beaubian, 2118 14th St.
Alvin Stewart, 2712 11th St.
Halcott A. Bradley, 11th and Fairmont Sts.
A Williams, 14th and Wallach Sts.
Samuel Williamson, 14th and R Sts.
James Mahoney, 9th and S Sts.
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FOSTERS DYE WORKS
CLEANING DYEING PRESSING
927 11th (11th & You) St. N.W. Phone North 2125