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NEW NEGRO OPINION

better if they did...$9,000,000 spent by colored people in the city for food alone... $9,000,000... we could buy a skyscraper for the Alliance with that money... we ought to have a larger office, anyhow... look at all of these kids coming down the street... rather noisy... hope they don't carry me a razz with the signs... what are they up to anyhow... one of them is reading the sign on my back... I had better turn around and face them; give them a serious personality look... gee, they have quieted down... maybe they get it... yes... mere kids, coming home from school... they get the point... atta kids! we're fighting for you and your kids... was that another motorcycle?... yes, another cop, maybe... no it is a delivery boy, whew!... silly to get scared... well, nobody's been in the store for fifteen minutes... those clerks are loafing... wonder what they are laughing at; they are looking this way... here comes that old lady again... she has been trying to read this sign several times now...maybe she can't read...no, her eyes seem to be bad...boy! she gets it... she knows what it is all about... yes, madam ... Our common fight ... youth in age and mind ...  beginning to get tired, now ... but these people are staying out of the store ... tired ... can't stop now ... the fight is getting good ... almost an hour since a customer has gone in this store ... can't stop, now ... this is within the law ... those kids, these people must have some hope in their powers to do something; get something to do ... and be something ... back and forth ... keep moving ... can't stop now ... the Alliance must carry on ... I am of it ... we are all of it ... the public is of it ... can't stop ... back and forth ... this is our common fight ... it must be done ...  ..,

Alliance vs. Highs
Continued From page 1
   The Alliance has no intention of relinquishing the activities in front of the store until Negroes are employed there as clerks. Preparations have been completed for carrying on the fight throughout the winter or as long as is necessary. All colored people with a vestige of race pride will co-operate with the New Negro Alliance in withholding our patronage from the High and other stores refusing to employ Negro clerks. These stores cannot operate without colored support. Let us make them give us a fair return for the money we spend or close their doors!

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AN OPEN LETTER
To the Editor of the Washington Tribune,
   Sir:
   On September 28, 1933, the Washington Tribune published an editorial entitled "The New Negro Alliance." On December 7, 1933, the same paper published an editorial entitled "Our College Young Men." While I have difficulty in reconciling the opinion expressed in the second editorial with that represented in the first, I am satisfied to accept your later comment at its face value and to discuss it as a sincere effort at constructive criticism. With the same sincerity I must take issue with almost everything you say in that editorial.
   It is your thesis that "economic independency, or economic progress can only come from institutions, businesses, established by, owned by, and operated by our own group."  We are in agreement on one point. Negroes should and must patronize enterprises owned and operated by Negroes where ever such businesses supply merchantable commodities at reasonable prices. It happens that our worthwhile businesses suffer because of the stigma that has attached to all Negro business because of a number of unfortunate examples. Negro businessmen and Negro consumers both have much to do if Negro businesses to prosper and expand. The New Negro Alliance is already directing what it believes to be constructed effort in that direction. But admitting that the fostering of Negro business is a laudable purpose, let us start with the first step toward making bigger and better Negro businesses. Your suggestion that some of those who have been most active in the Alliance get hold of some capital and open up some stores of their own is suggestive of the naive optimism with which to many Negro businesses already have been started. We have much to learn about business from those who have been successful in the business world. We need to learn how business can be made a success before venturing out on our own. The trial and error method is too expensive. It follows that the first step toward setting up successful enterprises of our own is the securing of opportunities to work in established concerns where we can learn as we earn. From that beginning progress is in two directions, the one toward higher position in such enterprises, the other toward independent undertakings of our own with some assurance of success because the business is already been learned well.
   From another aspect and as a practical matter, Negro business can not now, and probably will not for generations to come be able to furnish employment for the great mass of Negro labor. When we consider the amount of employment that should be furnished Negroes, and can be demanded by them, department stores, grocery stores, public utilities, and the municipal government and the District of Columbia, it must be a parent that along [[these?]] lines we must progress toward the greatest economic gain. It is putting the cart before the horse to talk of more patronage for Negro business when so many Negroes have no money to patronize any business. We must increase our buying power. Every business is a Negro business that is supported in any significant manner by Negro consumers. When we learn that truth, and, as consumers, demand that our own racial group received in wages more of the dollars we spend we will be making real progress.
   More fundamentally, the question is one of economic philosophy. Are we planning ultimately to set up a Jim Crow economy or are we striving to become part and parcel of the economic life of America. Some businesses will have white proprietors and some colored. Some proprietors will be red headed and some will be bald.  We do not want the circumstances to limit or condition our opportunity for employment. We believe that we have an effective weapon for an aggressive fight along that front. We shall carry on so long as the Negroes of Washington are with us. Is the Tribune with us? I am confident that it is.
(Signed) WILLIAM H. HASTIE



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INDUSTRIAL BANK TO RE-OPEN
Continued from page 1
in the Negro race; makes available money for more employees, who will be some of the many competent Negro men and women. It is common knowledge, of course, that the white banks offer no employment to Negroes, with the possible exception of the few were hired as janitors or porters.
   Another phase of the situation worthy of note is that we have every reason to feel positive that the Industrial Bank can as safely protect the funds of its depositors and distribute these funds and sound investments among the deserving Negroes of the city as any white bank.
   The New Negro Alliance expresses the earnest hope and belief that the re-organized Industrial Bank shall be the repository for ALL Negro money.

Woman Clerk Hired
HOLLYWOOD FIRM EMPLOYS CARDOZO HIGH SENIOR
   On Monday of this week, the New Negro Alliance announced the successful completion of negotiations which resulted in the placing of Miss Edna Collins, a Cardozo Business High School senior, as a part-time clerk in the Hollywood Shoe Store, located at 7th and Florida Avenue, Northwest.
   According to Samuel Cohen, proprietor of the shoe store, as long as colored customers patronize his shoe firm on a paying basis he will continue to employ capable colored men and women clerks. Mr. Cohen said further, "if, on the other hand, colored patronage does not justify the use of color clerks, the Hollywood Shoe Store will be forced to continue its former corps of clerks in the operation of the business."
   Miss Collins is one of the most promising students in the senior class of the Cardozo Business High School. It was through the efforts of Attorney Jesse W. Lewis, whom acting head of the Department Of Commerce and Finance of Howard University, and Albert Demond, instructor and Director of social business subjects in the Cardozo High School, that Miss Collins was employed by the Hollywood Shoe Store.
 We are in agreement on one point. Negroes should and must patronize enterprises owned and operated by Negroes where ever such businesses supply merchantable commodities at reasonable prices. It happens that our worthwhile businesses suffer because of the stigma that has attached to all Negro business because of a number of unfortunate examples. Negro businessmen and Negro consumers both have much to do if Negro businesses to prosper and expand. The New Negro Alliance is already directing what it believes to be constructed effort in that direction. But admitting that the fostering of Negro business is a laudable purpose, let us start with the first step toward making bigger and better Negro businesses. Your suggestion that some of those who have been most active in the Alliance get hold of some capital and open up some stores of their own is suggestive of the naive optimism with which to many Negro businesses already have been started. We have much to learn about business from those who have been successful in the business world. We need to learn how business can be made a success before venturing out on our own. The trial and error method is too expensive. It follows that the first step toward setting up successful enterprises of our own is the securing of opportunities to work in established concerns where we can learn as we earn. From that beginning progress is in two directions, the one toward higher position in such enterprises, the other toward independent undertakings of our own with some assurance of success because the business is already been learned well.
   From another aspect and as a practical matter, Negro business can not now, and probably will not for generations to come be able to furnish employment for the great mass of Negro labor. When we consider the amount of employment that should be furnished Negroes, and can be demanded by them, department stores, grocery stores, public utilities, and the municipal government and the District of Columbia, it must be a parent that along [[these?]] lines we must progress toward the greatest economic gain. It is putting the cart before the horse to talk of more patronage for Negro business when so many Negroes have no money to patronize any business. We must increase our buying power. Every business is a Negro business that is supported in any significant manner by Negro consumers. When we learn that truth, and, as consumers, demand that our own racial group received in wages more of the dollars we spend we will be making real progress.
   More fundamentally, the question is one of economic philosophy. Are we planning ultimately to set up a Jim Crow economy or are we striving to become part and parcel of the economic life of America. Some businesses will have white proprietors and some colored. Some proprietors will be red headed and some will be bald.  We do not want the circumstances to limit or condition our opportunity for employment. We believe that we have an effective weapon for an aggressive fight along that front. We shall carry on so long as the Negroes of Washington are with us. Is the Tribune with us? I am confident that it is.
(Signed) WILLIAM H. HASTIE
At the Alliance office, Frank Thorne, acting administrator of the New Negro Alliance, said that Mr. Cohen's progressive move marked the first job secured for women by the direct efforts of his organization. "We are sure that the public at large will make possible, through dealing with this firm, not only the continual employment of Miss Collins as a clerk, but the getting of more clerks in this and other stores supported by colored consumers."

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Transcription Notes:
I have kept the articles together from beginning to end, but this effort creates a crazy quilt of advertisements.