Viewing page 9 of 147
This transcription has been completed. Contact us with corrections.
The Madam C.J. Walker Manufacturing Company, located at Indiana Avenue at North and West Streets, Indianapolis, Indiana, is not a mere name, but a real factory with a daily output of many thousands of boxes of widely known hair and toilet preparations. In this large, well-equipped building may be found an approved Madam C.J. Walker School of Beauty and Culture where students are thoroughly trained to practice the profession and all its branches. Approved Branch Schools are located in the principal cities of the United States. Madam C.J. Walker, deceased, because of her foresight and business tact, created and developed this remarkable enterprise, and through her untiring effort, placed it upon a foundation that enables it to function, though she has been called from it to a greater eternal reward. Madam C.J. Walker very early reached that point in life where she realized that her life was a surrendered life and demonstrated her unselfishness in the service she rendered to God and by her good deeds to humanity. As Madam C.J. Walker struggled against adversity, fear and worry, so must every woman struggle. It is within one's own self to weave the cloth that clothes one's future and make one a success or a failure in proportion to her faith in God and her faith in her own abilities. The products this company manufactures and the operators it has trained have meant much to the women of our race. It is fast becoming a rare thing to see a woman who has not a beautiful and well-kept head of hair and a lovely, smooth skin. Much of this new self-pride and personal ambition is born of the proven merit and unquestioned efficiency of Madam C.J Walker's Preparations and graduates of Madam C.J. Walker Schools of Beauty Culture. CHAPTER ONE BEAUTY Nothing that affects the life and happiness of human beings is receiving more attention these days than beauty. It is talked about, written about, planned for and sought after by every strata of society, by rich and poor alike. It's magic is to be noted in the streets we walk, the cars we ride, the house we live in, the clothes we wear, containers for the food we eat, and in all the many inanimate necessities and luxuries that go to make up life in this exciting age. One needs but to open one's eyes and gaze upon the boundless beauty that is all around us. Indeed one might well call this "The age of Beauty." The individual who has failed to catch the vision of her place in this beautiful scheme of things is to be pitied and is apt to be swept aside by the rush of the great majority of the up-to-the-minute folk who seek beauty in all its aspects. That you too may have the real significance of beauty in its very broadest sense we include this chapter and recommend it to your most serious application. To be beautiful does not refer alone to the arrangement of the hair, the perfection of the complexion or the beauty of ones' figure. As important as these are, and we will discuss them separately later on in this chapter, to be truly beautiful one must combine these qualities with a beautiful mind; clean, wholesome thoughts; a cheerfully, pleasant, optimistic personality and a properly directed ambition - In short, a beautiful character. Health Physical health is the foundation for many of the qualities that go to build a beautiful being. Without it the fight of mind over body is apt to prove too great for the average individual to overcome. So in the beginning it is very important that the operator who hopes to surmount all obstacles and ascend the ladder of success be endowed with good health. If there is something about your body that causes you trouble, periodically or regularly, have it attended to at once, so as to minimize this handicap and set you on the road to complete physical comfort. We are sure you realize the difficulty of trying to perform even the most pleasant task 17
