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200 THE CRISIS ADVERTISER
STANDARD LIFE [[image]] INSURANCE COMPANY
Three Reasons Why You Should Insure in Standard Life
FIRST, BECAUSE OF PROTECTION-
The prime reason for the existence of a life insurance company is protection. STANDARD LIFE can give you this because it is the only Old Line, Legal Reserve life insurance company in the world owned, operated and controlled by Negroes. Its policyholders are protected by a deposit of $100,000.00 with the State Treasurer of Georgia. They are protected by the very nature of the company in that it is a legal reserve company-the setting aside of a large, definite portion of each premium paid as a legal reserve is required of all companies of this type. They are protected by the fact that all officers are bonded by the National Surety Company of New York. And lastly, the men behind the company as officers, directors, agents and employees are of the finest and ablest type in the Race.
SECOND, BECAUSE OF EMPLOYMENT-
At the present time STANDARD LIFE is giving lucrative employment to over two hundred of our people. It is opening up wonderful new fields of employment to our young men and women. Some one has said that "the greatest problem of the educated Negro is to know what to do with his education after he has gotten it." Teaching and preaching are noble and necessary professions but all of us cannot teach and preach. STANDARD LIFE gives entrance to the field of business to the young Negro who has the brains but not the capital, or who has both but little outlet for either. Some day you or your son or your daughter may want a dignified, well-paying position. At its present rate of growth, it is only a matter of time before STANDARD LIFE will have its five and ten thousand employees. 
THIRD, BECAUSE OF INVESTMENT -
During the year of 1915 over One Hundred Billion Dollars were loaned to the people of the United States by the life insurance companies of this country. Legal reserve companies are compelled to invest their reserve in real estate and bonds. If you want to know how much of the above mentioned amount was loaned to colored people by the life insurance companies of this country, try and see how much you can borrow from them on your own real estate. Naturally STANDARD LIFE will invest its reserve in real estate owned by colored people. As the company increases its insurance in force, and as its reserve increases, one can easily see what the growth of this company means to the economic future of the Race. During the past twelve months we have loaned over Fifty Thousand Dollars to our people, which has resulted in saving to the Race property of at least twice this value and in several cases many times more. 
Think over these arguments and if they appeal to you see one of our agents or write to us for additional information.   

Standard Life Insurance Company 
Home Office, 200 Auburn Avenue
Atlanta, Georgia 

CAPITAL - - - $125,000.00

Agencies in Georgia, Alabama, Tennessee, Kentucky, Arkansas, Missouri, Texas, Mississippi and the District of Columbia. 

Nearly Three Million of Insurance in Force

We can write you and protect you in any part of the world in amounts from $250.00 to $5,000.00

Heman E. Perry, President 
Harry H. Pace, Secretary-Treasurer 

___________________________________

Please send me particulars about insurance.

Amount $......
Sex ..............
Age ...............
Weight .............
Height ..............
Occupation ...........
Name ..................
Address ................

(C. Feb., 1917)

Mention THE CRISIS 
______________________________

The Crisis Advertiser 

The Authorized Biography of 
[[image]] BOOKER T. WASHINGTON 

Builder of a Civilization 
by EMMETT J. SCOTT
for 18 Years Secretary to Booker T. Washington and LYMAN BEECHER STOWE 
Preface by Theodore Roosevelt 

The dramatic accurate story of one who rose from slave boy to be the recognized leader of his race and to take his place for all time among America's great men. 
A trenchant and graphic picture of the man himself as known by those nearest him; of his contributions to education, his position on the rights of the Negro and race prejudice, etc. 
The serious matter is relieved by many of the inimitable stories for which Washington was noted. This book furnishes a sequel to "Up from Slavery."

Illustrated, Net $2.00
For sale at all book stores and at THE CRISIS, 70 Fifth Ave., New York 
DOUBLEDAY, PAGE & CO. 
Garden City       N.Y.

______________________________________
1000 GIVE BOOKS 1000 
ONE THOUSAND DOLLARS SAVED
SPECIAL BOOK BARGAINS 
Masterpieces of Negro Eloquence..$1.50 postpaid 
Life and Times of Frederick Douglass ......... 2.50
The Black Phalanx ............. 3.00 
YOUNG'S BOOK EXCHANGE 
Race Relationship in the South, set, 7 vols. ...........$5.00 postpaid 
N.B. Catalogue of new rare books, pertaining to the colored race. 
135 West 135th Street, New York City
__________________________________________________
EXCELLENT OPPORTUNITY FOR YOUNG MEN AND WOMEN
SCHOOL OF MECHANICAL DENTISTRY 
A.O. BRANSON & CO.   52 WEST 135TH ST. NEW YORK CITY 
____________________________________________________
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