Viewing page 7 of 39

This transcription has been completed. Contact us with corrections.

[[Advertisement]]
[[Image of Beauty and the Beast sign]]

[[Image of a sketch]]
DO YOU KNOW ME?®

[[Image of Roy E. Disney]]

[[Image of a sketch]]

[[Image of Beauty and the Beast dancing]]
TO APPLY CALL: 1-800-THE-CARD.
©1994 American Express Travel Related Services Company, Inc.
*Photo: Joan Marcus/Marc Bryan-Brown
Walt Disney Theatrical Productions

[[Image of Beauty and the Beast]]

[[Image of a spotlight]]
"WHEN HEADS ARE STILL AND SEATS AREN'T SQUEAKING, YOU KNOW IT'S WORKING."

I think you look for ideas that appeal to you, then sit in the back row during previews and watch how the audience reacts.

Back in the old days, animation meant funny little five-minute cartoons, but Walt turned it into an art form. And when the academy nominated "Beauty and the Beast" for Best Picture, that was an unbelievable step up for all of us.

I think we were about halfway done with the movie when we started saying, "This could be a great Broadway musical—all the elements are there." When you make a film, people just watch the screen; it's a wall—in effect. With a play, the wall goes away, and the audience plays as much of a part in the success of a show as the cast. The energy goes both directions, and it's electric when it works.

I'd say Broadway and Disney and American Express go together very nicely. The old thing about 'don't leave home without it' is really true. It's always there when you need it, wherever you go.

The American Express® Card is welcomed on Broadway and other magical places.

Roy E. Disney, Vice Chairman of the Board, The Walt Disney Company

[[Image of Belle and the prince]]

[[Image of American Express card]]
Don't Leave Home Without It.®