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[[image]] BOAC uses ads in the TRIB to fill its new VC-10 jets to Europe Good Show! A survey of travelers in BOAC's ticket office indicated 71% read the Trib.* New York Herald Tribune The Trib has the highest concentration of readers taking two or more vacation trips per year of any N.Y. newspaper. *Marketing Impact Research Inc. Study--March 5, 1965 [[end page]] [[start page]] [[drawing]] San Francisco's Theatre Crisis by Theodore Hoffman Drawing by Dan Nevins There's a story they tell in Naples, a City that San Francisco's gorgeous bay and sweeping hills can put into one's mind. After the angels made the world they presented it to God for His approval. He congratulated them, especially praising the way they balanced off the good and bad aspects of each inhabitable place. But He had one small complaint. "What about Naples?" he asked. "Don't you think it's too beautiful" "oh, that's all right, God," _________________________________________ Theodore Hoffman, former head of the Carnegie Teach Drama School and chairman of the Theatre Communications Group, studies San Francisco theatre at first hand during the years he taught drama at Stanford. 13 [[end column]] [[start column]] said the angels, "Wait till you see the Neapolitans!" Of course, San Franciscans are not nearly that difficult--not all of them. it is still a city which has as many patrons of the arts as patronizers, and a stylish site for graceful and tasteful living. It is a community with men willing to make sacrifices to support the arts, individuals such as the remarkable Louis Lurie who continues to operate the Curran and Geary theatres when he might much more profitably tear those old houses down and sell off the real estate for office buildings. The brisk climate seems the attract creative people of every type (writers, painters, com- [[end page]]]
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