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BOAC uses ads in the TRIB        
to fill its new VC-10        
jets to  Europe

Good Show!

A survey of travelers 
in BOAC's ticket office 
indicated 
71% read the Trib.*

New York
Herald Tribune
The Trib has the highest concentration of readers taking two or more vacation trips per year of any N.Y. newspaper.

*Marketing Impact Research Inc. Study--March 5, 1965
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San
Francisco's
Theatre
Crisis
by Theodore Hoffman
                                  Drawing by Dan Nevins
There's a story they tell in Naples, a
City that San Francisco's gorgeous bay
and sweeping hills can put into one's mind. 
After the angels made the world they 
presented it to God for His approval. He
congratulated them, especially praising the 
way they balanced off the good and bad
aspects of each inhabitable place. But He 
had one small complaint. "What about
Naples?" he asked. "Don't you think it's
too beautiful" "oh, that's all right, God,"
_________________________________________
Theodore Hoffman, former head of the Carnegie
Teach Drama School and chairman of the Theatre
Communications Group, studies San Francisco 
theatre at first hand during the years he taught 
drama  at Stanford. 

13
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said the angels, "Wait till you see 
the Neapolitans!"
  Of course, San Franciscans are not 
nearly that difficult--not all of them. it
is still a city which has as many patrons 
of the arts as patronizers, and a stylish site
for graceful and tasteful living. It is a 
community with men willing to make sacrifices
to support the arts, individuals such 
as the remarkable Louis Lurie who continues
to operate the Curran and Geary
theatres when he might much more profitably
tear those old houses down and sell
off the real estate for office buildings. The
brisk climate seems the attract creative people
of every type (writers, painters, com-

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