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Of all filter kings tested:
Carlton is lowest.
Look at U.S. Government figures
for other brands that
call themselves low in tar.

tar,mg/cig   nicotine, mg/cig
Brand D (Filter)  14  1.0
Brand D (Menthol) 14  1.0
Brand K (Menthol) 14  0.9
Brand R (Filter)  14  0.9
Brand M (Filter)  12  0.9
Brand T (Menthol) 12  0.7
Brand T (Filter)  11  0.7
Brand V (Filter)  11  0.7
Brand V (Menthol) 11  0.8
Carlton Filter     4  0.3
Carlton Menthol    4  0.3
CArlton 70's (lowest of all brands)-
2mg. "tar", 0.2 mg. nicotine

Carlton Filter 4mg.
[[image on right side of page]]
[[beginning of writing on image]]
20 CIGARETTES
Carlton
AIR-STREAM FILTER
Analyses of the smoke samples of Carlton Cigarettes are made periodically. Analyses during the most recent test period prior to the manufacture of the cigarettes in this package averaged no more than:
"TAR" 5 MG ... PER CIGARETTE
NICOTINE 0.5 MG ... PER CIGARETTE
*Smoke components commonly but inaccurately called "tar."
Carlton
[[end image]]

Carlton Menthol 4 mg.
1975

Warning: The Surgeon General Has Determined That Cigarette Smoking is Dangerous to Your Health.

Filter and Menthol: 4 mg. "tar", 0.3 mg. nicotine
av.per cigarette, FTC Report Oct. 74.


Transcription Notes:
[[image: image of a pack of Carlton cigarettes with writing that is transcribed above]] Maintain the table format