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New York, N. Y.  THE NEW YORKER Entire Edition Weekly No. 14 Issued September 27, 1934 Effective with issue of October 13, 1934

1---GENERAL ADVERTISING
a. Per agate line (14 lines minimum) $2.35
b. Full page (429 lines).......950.00
   Two columns (286 lines).....670.00
   One column (143 lines)......335.00
No advertising across 3 columns except full pages.
No advertising across 2 columns less than 35 lines x 2 columns
c. PREFERRED POSITIONS
Coated Paper.
Back Cover, 4 process colors.......$1900.00
2nd Cover, 4 process colors.........1500.00
3rd Cover, 4 process colors.........1500.00
Inserts,   4 process colors.........1500.00
Center Spread,4 process colors......3000.00
d. BLEED PAGES
Rates on request.
NOTE: All color advertising is at flat rates. However, color pages may be used in a schedule to help earn a discount on black and white space. For instance--on a space schedule aggregating 13 pages, 4 pages of which are in color, the 13 page space discount of 10% applies on the black and white space. Or on a time schedule of 13 insertions, 4 pages of which are in color, the 13 time discount of 5% applies on the 9 black and white insertions. Publisher should be consulted for available dates. Insert orders specifying "Right" or "Left" not accepted.
e. OTHER SPECIAL POSITIONS
Only orders for 13, 26, 39, or 52 full pages in black and white and on regular cycles are given guaranteed positions if desired.
f. SPACE DISCOUNTS
13 pages or more in one year.......10%
26 pages or more in one year.......15%
39 pages or more in one year.......20%
52 pages or more in one year.......25%
78 pages or more in one year.......30%
Space discounts apply to aggregate black and white space used.
g. TIME DISCOUNTS
13 times in one year.......5%
26 times in one year......10%
39 times in one year......15%
52 times in one year......20%
Time discounts apply only to black and white space used in pages, two-thirds pages, one-third pages, one-sixth pages, or one-twelfth pages. See NOTE under preferred positions. 71 lines by 2 columns is charged as one-third page (143 lines) and is so counted in computing discounts.
h. No black and white cancellations accepted after closing date.
Color non-cancellable after 30 days before color closing dates; this clause must appear on the contract.

2---READING NOTICES
a. Not accepted.

3---COMMISSION AND CASH DISCOUNT
a. Agency commission.......15%
b. Cash discount.......2%
c. Bills are rendered on the last day of the month of insertion and are payable on the 10th of the following month.