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Advertising Rates Effective December 1, 1923
35c. A NUMBER  $7.00 A YEAR

THE SPUR, an illustrated periodical published the first and fifteenth of each month, covering in superb illustration, both at home and abroad, the world of Society, Fashion and High Class Sports, including Horse Shows, Polo, Riding, Dogs, together with Country Estates, Travel, The Theatre, etc.

Size of page (672 lines) 8 1/4 by 12 inches
Per agate line (14 lines minimum) ..... $.50
Full page (672 lines) ......... per issue, 300.00
Half page (336 lines) ......... per issue, 150.00
Quarter-page (168 lines)........ per issue, 75.00
Eighth-page (84 lines).......... per issue, 37.50

Contract Rates

3 pages,  if taken within one year, per issue ... $285.00
6 pages,  if taken within one year, per issue ... 270.00
12 pages, if taken within one year, per issue ... 255.00

Discounts apply only to space contracted for in advance and used in pages, eighth pages, or multiples of eighth pages.

Cover and Special Position Rates

4th cover (three-color process and black)... $700.00
2nd or 3rd cover .............. 600.00
Insert pages ................. 600.00
Page opposite Frontispiece (black only).... 400.00

Space discounts do not apply to cover and special position rates. Orders for covers are not subject to cancellation.

Discounts

All advertising billed on the 20th of the month: 2% cash discount will be allowed on checks received by the 30th.

Advertising Forms Close

Inside forms close on the 1st and 15th of each month. Plates for colored cover and insert forms must be received six weeks preceding date of issue. 

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