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be enough to create a current in favor of my book, should there be, as I cannot help but feel, a definite reluctance on the part of book dealers, as I said above, to display it, and mention it in their catalogues.

A publicity campaign based on advertising it would seem to me, as a layman in the field, could only succeed if simultaneously and this for a particular period, of time, the book were shown and mentioned.

How this can be achieved is completely beyond my province but you will remember that I called your attention to the interest there would be for instance in displaying the book in the show window of the Chaucer's Head Bookshop, and you agreed with the merit of such a scheme.

If I seem so sanguine, it is because I have truly departed from the pessimistic for which I have a natural tendency in view of the number of encouraging comments I have received from people who were both specialists in the field and by some who, unknown to me, belong evidently to a more or less average reading public, with perhaps a limited knowledge of art.

In view of this I feel that it would not take too great an effort to obtain more satisfactory selling results, the more so I should add, and you know this well, as the book has been reviewed in far distant cities throughout the U.S.

Besides this country I would also like to call your attention anew to the interest there would be in posting readers in Europe. England, where the pro rata interest in art is definitely greater than in the U.S., should be an important market as well as the Scandinavian countries as we discussed previously, where English is spoken by all cultured peoples, as well as Switzerland etc.

Within a very few days the first six months of life of the book will have elapsed and you will thus be ready to send me your first report on the sales.

It might be a great deal more satisfactory than I anticipated, but should this be the case, it ought only to serve you as an encouragement to do more.

Will you be so good as to give me a ring in a few days, and as I said in the beginning I am counting upon you not to misconstrue my intentions.

With best regards,

Sincerely yours,

Germain Seligman

Mr. Bond Wheelwright
145 East 63rd. Street
New York, N.Y.